| Investigation of green marketing tools' effect on consumers' purchase behavior E Rahbar, NA Wahid Business strategy series 12 (2), 73-83, 2011 | 992 | 2011 |
| The effect of brand image on overall satisfaction and loyalty intention in the context of color cosmetic SL Sondoh Jr, MW Omar, NA Wahid, I Ismail, A Harun Asian Academy of Management Journal 12 (1), 83-107, 2007 | 468 | 2007 |
| Factors influencing the green purchase behavior of Penang environmental volunteers NA Wahid, E Rahbar, TS Shyan International Business Management 5 (1), 38-49, 2011 | 339 | 2011 |
| Endorser credibility effects on Yemeni male consumer's attitudes towards advertising, brand attitude and purchase intention: The mediating role of attitude toward brand MAA Sallam, NA Wahid International Business Research 5 (4), 55, 2012 | 229 | 2012 |
| The Effect of Attitude toward Advertisement on Yemeni Female Consumers' Attitude toward Brand and Purchase Intention. NA Wahid, M Ahmed Global Business & Management Research 3 (1), 2011 | 96 | 2011 |
| The effects of satisfaction and brand identification on brand love and brand equity outcome: the role of brand loyalty MA Sallam, NA Wahid European Journal of Business and Social Sciences 4 (9), 42-55, 2015 | 90 | 2015 |
| A review on green purchase behaviour trend of Malaysian consumers YN Goh, NA Wahid Asian Social Science 11 (2), 103, 2015 | 80 | 2015 |
| The effect of ISO 14001 environmental management system implementation on SMEs performance: An empirical study in Malaysia GY Nee, NA Wahid Journal of Sustainable Development 3 (2), 215, 2010 | 72 | 2010 |
| The Malaysian consumer and the environment: Purchase behavior E Rahbar, NA Wahid Global Business and Management Research: An International Journal 2 (4), 323-336, 2010 | 56 | 2010 |
| Perceived drivers of green practices adoption: A conceptual framework CH Lee, NA Wahid, YN Goh Journal of Applied Business Research (JABR) 29 (2), 351-360, 2013 | 54 | 2013 |
| The barriers to the adoption of environmental management practices in the hotel industry: a study of Malaysian hotels NS KamalulAriffin, SNA Khalid, NA Wahid Business Strategy Series 14 (4), 106-117, 2013 | 52 | 2013 |
| A field survey of environmental initiatives at selected resorts in Malaysia AK Siti-Nabiha, RA George, NA Wahid, A Amran, I Abustan, R Mahadi World Applied Sciences Journal 12 (1), 56-63, 2011 | 51 | 2011 |
| A study of factors influencing consumer's purchase intention toward green vehicles: evidence from malaysia NL Yong, SK Ariffin, GY Nee, NA Wahid Global Business and Management Research 9 (4s), 281-297, 2017 | 48 | 2017 |
| Eco-innovation practices: a case study of green furniture manufacturers in Indonesia Y Fernando, MS Shaharudin, NA Wahid International Journal of Services and Operations Management 23 (1), 43-58, 2016 | 46 | 2016 |
| Recommendations to strengthen halal food supply chain for food industry in Malaysia SHM Zailani, ZA Ahmad, NA Wahid, R Othman, Y Fernando Journal of Agribusiness Marketing 3 (2), 91-105, 2010 | 45 | 2010 |
| Mediating effect of visitors’ event experiences in relation to event features and post-consumption behaviors N Ayob, NA Wahid, A Omar Journal of convention & event tourism 14 (3), 177-192, 2013 | 43 | 2013 |
| Investigating the factors affecting consumer purchase intention towards halal organic food SK Ariffin, NN Dihanan, NA Wahid Journal of Entrepreneurship, Business and Economics 7 (2), 162-188, 2019 | 41 | 2019 |
| Heritage food tourism: bahulu attracts NA Wahid, B Mohamed, M Sirat Proceedings of 2nd National Symposium on Tourism Research, Universiti Sains …, 2009 | 39 | 2009 |
| The Development of a Green Practice Index for the Malaysian Hotel Industry. AK Siti-Nabiha, RA George, NA Wahid, A Amran, R Mahadi, I Abustan Issues in Social & Environmental Accounting 8 (1), 2014 | 38 | 2014 |
| Investigation of green marketing tools’ effect on consumers’ purchase behavior. Business Strategy Series, 12 (2), 73–83 E Rahbar, NA Wahid | 36 | 2011 |
