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Jaap E. Wieringa
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The role of marketing in digital business platforms
A Rangaswamy, N Moch, C Felten, G Van Bruggen, JE Wieringa, J Wirtz
Journal of Interactive Marketing 51 (1), 72-90, 2020
4202020
What about design newness? Investigating the relevance of a neglected dimension of product innovativeness
K Talke, S Salomo, JE Wieringa, A Lutz
Journal of product innovation management 26 (6), 601-615, 2009
3552009
Understanding customer switching behavior in a liberalizing service market: an exploratory study
JE Wieringa, PC Verhoef
Journal of Service Research 10 (2), 174-186, 2007
2612007
Data analytics in a privacy-concerned world
J Wieringa, PK Kannan, X Ma, T Reutterer, H Risselada, B Skiera
Journal of Business Research 122, 915-925, 2021
1872021
Why do firms invest in consumer advertising with limited sales response? A shareholder perspective
EC Osinga, PSH Leeflang, S Srinivasan, JE Wieringa
Journal of Marketing 75 (1), 109-124, 2011
1842011
Generalizations on the effectiveness of pharmaceutical promotional expenditures
STM Kremer, THA Bijmolt, PSH Leeflang, JE Wieringa
International Journal of Research in Marketing 25 (4), 234-246, 2008
1782008
Creating lift versus building the base: Current trends in marketing dynamics
PSH Leeflang, THA Bijmolt, J Van Doorn, DM Hanssens, HJ Van Heerde, ...
International Journal of Research in Marketing 26 (1), 13-20, 2009
1272009
Statistical process control for serially correlated data
JE Wieringa
1231999
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry
P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ...
Marketing Letters 16, 293-308, 2005
1112005
Introduction to the special issue–Digital business models: A multi-disciplinary and multi-stakeholder perspective
TLJ Broekhuizen, M Broekhuis, MJ Gijsenberg, JE Wieringa
Journal of Business Research 122, 847-852, 2021
1082021
Improving compliance with hospital antibiotic guidelines: a time-series intervention analysis
PGM Mol, JE Wieringa, PV NannanPanday, ROB Gans, JE Degener, ...
Journal of Antimicrobial Chemotherapy 55 (4), 550-557, 2005
1082005
Early marketing matters: A time-varying parameter approach to persistence modeling
EC Osinga, PSH Leeflang, JE Wieringa
Journal of Marketing Research 47 (1), 173-185, 2010
1042010
Visual outcome, treatment results, and prognostic factors in patients with scleritis
WG Wieringa, JE Wieringa, NH ten Dam-van Loon, LI Los
Ophthalmology 120 (2), 379-386, 2013
922013
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels
E Maier, J Wieringa
International Journal of Research in Marketing 38 (2), 311-328, 2021
892021
Modeling markets
PSH Leeflang, JE Wieringa, THA Bijmolt, KH Pauwels
Analyzing Marketing Phenomena and Improving Marketing Decision Making, New York, 2015
792015
No future without the past? Predicting churn in the face of customer privacy
N Holtrop, JE Wieringa, MJ Gijsenberg, PC Verhoef
International Journal of Research in Marketing 34 (1), 154-172, 2017
652017
Modeling the effects of pharmaceutical marketing
PSH Leeflang, JE Wieringa
Marketing Letters 21, 121-133, 2010
652010
The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration
C Peng, J van Doorn, F Eggers, JE Wieringa
International Journal of Information Management 66, 102533, 2022
642022
Competitive reaction-and feedback effects based on VARX models of pooled store data
C Horvath, PSH Leeflang, JE Wieringa, DR Wittink
International Journal of Research in Marketing 22 (4), 415-426, 2005
602005
Consumers’ privacy calculus: The PRICAL index development and validation
FT Beke, F Eggers, PC Verhoef, JE Wieringa
International Journal of Research in Marketing 39 (1), 20-41, 2022
472022
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Articles 1–20