Conceptualizing, measuring, and managing customer-based brand equity KL Keller Journal of marketing 57 (1), 1-22, 1993 | 29292 | 1993 |
Strategic brand management: Building, measuring, and managing brand equity KL Keller, MG Parameswaran, I Jacob Pearson Education India, 2010 | 25659 | 2010 |
Dirección de marketing P Kotler Pearson Education, 2001 | 16760* | 2001 |
Marketing for hospitality and tourism P Kotler, JT Bowen, JC Makens, S Baloglu Pearson, 2017 | 7991 | 2017 |
Marketing management, millenium edition P Kotler Prentice-Hall, Inc., 2001 | 7683 | 2001 |
Consumer evaluations of brand extensions DA Aaker, KL Keller Journal of marketing 54 (1), 27-41, 1990 | 6811 | 1990 |
Marketing management: a South Asian perspectives P Kotler, KL Keller, A Koshy, M Jha Pearson, 2013 | 6540* | 2013 |
Manajemen pemasaran, edisi 13 P Kotler, KL Keller Jakarta: Erlangga 14, 2009 | 4968 | 2009 |
Brands and branding: Research findings and future priorities KL Keller, DR Lehmann Marketing science 25 (6), 740-759, 2006 | 4265 | 2006 |
Building customer-based brand equity: A blueprint for creating strong brands KL Keller Marketing Science Institute 1, 39, 2001 | 3982 | 2001 |
Brand synthesis: The multidimensionality of brand knowledge KL Keller Journal of consumer research 29 (4), 595-600, 2003 | 3872 | 2003 |
A Framework for Marketing Management PKKL Keller | 3291* | |
Marketing Management PKKL Keller | 3205* | 2009 |
Manajemen Pemasaran edisi 13 jilid 2 P Kotler, KL Keller Erlangga, 2021 | 2880 | 2021 |
Marketing para o século XXI P Kotler, KL Keller Pearson Prentice Hall, 2006 | 2843 | 2006 |
The effects of sequential introduction of brand extensions KL Keller, DA Aaker Journal of marketing research 29 (1), 35-50, 1992 | 2567 | 1992 |
Manajemen pemasaran edisi ketiga belas P Kotler, KL Keller Jakarta: Erlangga 64, 2009 | 2446* | 2009 |
Building strong brands in a modern marketing communications environment KL Keller The evolution of integrated marketing communications, 65-81, 2013 | 2412 | 2013 |
Keller. 2009 P Kotler, L Kevin Manajemen pemasaran 13, 2011 | 2116 | 2011 |
Understanding retail branding: conceptual insights and research priorities KL Ailawadi, KL Keller Journal of retailing 80 (4), 331-342, 2004 | 1965 | 2004 |