| Many analysts, one data set: Making transparent how variations in analytic choices affect results R Silberzahn, EL Uhlmann, DP Martin, P Anselmi, F Aust, E Awtrey, ... Advances in Methods and Practices in Psychological Science 1 (3), 337-356, 2018 | 843 | 2018 |
| Geo-conquesting: Competitive locational targeting of mobile promotions NM Fong, Z Fang, X Luo Journal of Marketing Research 52 (5), 726-735, 2015 | 422 | 2015 |
| Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40 (1), 1-8, 2017 | 357 | 2017 |
| Competitive price targeting with smartphone coupons JP Dubé, Z Fang, N Fong, X Luo Marketing Science 36 (6), 944-975, 2017 | 193 | 2017 |
| How sales taxes affect customer and firm behavior: the role of search on the Internet ET Anderson, NM Fong, DI Simester, CE Tucker Journal of Marketing Research 47 (2), 229-239, 2010 | 154 | 2010 |
| How targeting affects customer search: A field experiment NM Fong Management Science 63 (7), 2353-2364, 2017 | 79* | 2017 |
| Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs N Fong, Y Zhang, X Luo, X Wang Journal of Marketing Research, 0022243718817513, 2019 | 65* | 2019 |
| The robustness of anchoring effects on preferential judgments S Yoon, NM Fong, A Dimoka Judgment and Decision Making 14 (4), 470-487, 2019 | 44* | 2019 |
| Uninformative Anchors Have Persistent Effects on Valuation Judgments S Yoon, N Fong Journal of Consumer Psychology, 2019 | 33 | 2019 |
| Private Label vs. National Brand Price Sensitivity: Evaluating Non-experimental Identification Strategies NM Fong, DI Simester, ET Anderson working paper, 2010 | 19 | 2010 |
| Many analysts, one data set: making transparent how variations in analytic choices affect results. Adv Methods Pract Psychol Sci. 2018; 1 (3): 337–56 R Silberzahn, EL Uhlmann, DP Martin, P Anselmi, F Aust, E Awtrey, ... Abstract, 0 | 8 | |
| & Nosek, BA (2018). Many analysts, one dataset: Making transparent how variations in analytical choices affect results R Silberzahn, EL Uhlmann, DP Martin, P Anselmi, F Aust, E Awtrey, ... Advances in Methods and Practices in Psychological Science, 0 | 7 | |
| Many Analysts, One Data Set: Making Transparent How Variations in Analytic Choices Affect Results. Advances in Methods and Practices in Psychological Science. 2018; 1 (3): 337–356 R Silberzahn, EL Uhlmann, DP Martin, P Anselmi, F Aust, E Awtrey, ... Behavioral and Brain Sciences 41, e120, 2018 | 6 | 2018 |
| Numeric competencies and anchoring biases S Yoon, N Fong 38th Annual Meeting of the Cognitive Science Society: Recognizing and …, 2016 | 2 | 2016 |
| Incongruent Effects of Anchoring on Valuation and Choice S Yoon, N Fong PsyArXiv, 2023 | | 2023 |
| Sales Force Acceptance of Disruptive Technologies M Obal, N Fong Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Sunk Search Costs and the Perceived Value of Information N Fong, SS Yoon ACR North American Advances, 2014 | | 2014 |
| Anchoring Effects in Product Valuation: Inferences and Self-Generated Anchors SS Yoon, N Fong, A Dimoka ACR North American Advances, 2014 | | 2014 |
| sales tax and electronic commerce NM Fong The New Palgrave Dictionary of Economics 6, 2012 | | 2012 |
| Should Einstein Manage Your Money? Lay Theories and Normative Force of the Relation Between Cognitive Ability and Preferences S Frederick, N Fong, E Tsytsylin ACR North American Advances, 2010 | | 2010 |
Catherine TuckerSloan Distinguished Professor of Management, MITVerified email at mit.edu
