Hyunwoo Lim

20152016201720182019202020212022202320241 2 10 8 13 17 21 24 22 38

Andrew ChingProfessor, Carey Business School, Johns Hopkins UniversityVerified email at jhu.edu
JaeHwan KwonHankamer School of Business, Baylor UniversityVerified email at baylor.edu
Robert ClarkQueen's UniversityVerified email at econ.queensu.ca
Thomas S. GrucaTippie College of Business, University of IowaVerified email at uiowa.edu
Gary RussellHenry B. Tippie Research Professor of Marketing, University of IowaVerified email at uiowa.edu

Hyunwoo Lim

Associate Professor of Marketing, School of Administrative Studies, York University

Verified email at yorku.ca - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
The role of marketing capability in linking CSR to corporate financial performance: When CSR gives positive signals to stakeholders S Yim, YH Bae, H Lim, JH Kwon European Journal of Marketing 53 (7), 1333-1354, 2019	66	2019
The effects of publicity on demand: The case of anti-cholesterol drugs AT Ching, R Clark, I Horstmann, H Lim Marketing Science 35 (1), 158-181, 2016	61	2016
A structural model of correlated learning and late-mover advantages: The case of statins AT Ching, H Lim Management Science 66 (3), 1095-1123, 2020	31	2020
The size-rank relationship for market shares of consumer packaged goods YH Bae, TS Gruca, H Lim, GJ Russell Applied Economics 52 (54), 5986-5994, 2020	1	2020
Category–level drivers of the market share–rank power law relationship YH Bae, TS Gruca, H Lim, GJ Russell European journal of marketing 58 (6), 1653-1675, 2024		2024
Complementarity of Information Products AT Ching, I Horstmann, H Lim Review of Marketing Science 19 (1), 1-32, 2021		2021
An Empirical Analysis of Publicity and Advertising under Quality Uncertainty H Lim University of Toronto (Canada), 2012		2012

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