| Experiential marketing B Schmitt Journal of marketing management 15 (1-3), 53-67, 1999 | 12104 | 1999 |
| Brand experience: what is it? How is it measured? Does it affect loyalty? JJ Brakus, BH Schmitt, L Zarantonello Journal of marketing 73 (3), 52-68, 2009 | 7946 | 2009 |
| Customer experience management: A revolutionary approach to connecting with your customers BH Schmitt John Wiley & Sons, 2010 | 2705 | 2010 |
| Marketing aesthetics: The strategic management of brands, identity, and image B Schmitt, A Simonson Simon and Schuster, 1997 | 1797 | 1997 |
| Are brands forever? How brand knowledge and relationships affect current and future purchases FR Esch, T Langner, BH Schmitt, P Geus Journal of product & brand management 15 (2), 98-105, 2006 | 1612 | 2006 |
| Foreign branding and its effects on product perceptions and attitudes F Leclerc, BH Schmitt, L Dubé Journal of marketing Research 31 (2), 263-270, 1994 | 1201 | 1994 |
| Experience marketing: Concepts, frameworks and consumer insights B Schmitt Foundations and Trends® in Marketing 5 (2), 55-112, 2011 | 1051 | 2011 |
| Transforming the customer experience through new technologies WD Hoyer, M Kroschke, B Schmitt, K Kraume, V Shankar Journal of interactive marketing 51 (1), 57-71, 2020 | 971 | 2020 |
| Using the brand experience scale to profile consumers and predict consumer behaviour L Zarantonello, BH Schmitt Journal of brand management 17, 532-540, 2010 | 963 | 2010 |
| The consumer psychology of brands B Schmitt Journal of consumer Psychology 22 (1), 7-17, 2012 | 906 | 2012 |
| Waiting time and decision making: Is time like money? F Leclerc, BH Schmitt, L Dube Journal of consumer research 22 (1), 110-119, 1995 | 834 | 1995 |
| From experiential psychology to consumer experience B Schmitt, JJ Brakus, L Zarantonello Journal of Consumer Psychology 25 (1), 166-171, 2015 | 662 | 2015 |
| Building strong brands in Asia: Selecting the visual components of image to maximize brand strength PW Henderson, JA Cote, SM Leong, B Schmitt International journal of Research in Marketing 20 (4), 297-313, 2003 | 590 | 2003 |
| Branding in a hyperconnected world: Refocusing theories and rethinking boundaries V Swaminathan, A Sorescu, JBEM Steenkamp, TCG O’Guinn, B Schmitt Journal of marketing 84 (2), 24-46, 2020 | 521 | 2020 |
| Consumer experience and experiential marketing: A critical review B Schmitt, L Zarantonello Review of marketing Research, 25-61, 2013 | 517 | 2013 |
| The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude L Zarantonello, BH Schmitt International journal of advertising 32 (2), 255-280, 2013 | 497 | 2013 |
| How does perceived firm innovativeness affect the consumer? W Kunz, B Schmitt, A Meyer Journal of Business Research 64 (8), 816-822, 2011 | 439 | 2011 |
| Eliza in the uncanny valley: Anthropomorphizing consumer robots increases their perceived warmth but decreases liking SY Kim, BH Schmitt, NM Thalmann Marketing letters 30, 1-12, 2019 | 427 | 2019 |
| The concept of brand experience B Schmitt Journal of brand management 16, 417-419, 2009 | 423 | 2009 |
| Language and consumer memory: The impact of linguistic differences between Chinese and English BH Schmitt, Y Pan, NT Tavassoli Journal of consumer research 21 (3), 419-431, 1994 | 397 | 1994 |
