| Dimensions of gastronomic experience affecting on sharing experience: place attachment as a mediator and length of stay as a moderator N Soonsan, U Somkai Journal of Hospitality and Tourism Insights 6 (1), 344-361, 2023 | 28 | 2023 |
| Testing the role of country and destination image effect on satisfaction and revisit intentions among Western travellers N Soonsan, S Sukahbot African Journal of Hospitality, Tourism and Leisure 8 (4), 1-14, 2019 | 18 | 2019 |
| Determining food attributes for measuring and evaluating a gastronomic destination's appeal to visitors N Soonsan, P Phakdee-auksorn, P Suksirisopon Journal of Hospitality and Tourism Insights 6 (5), 1755-1775, 2023 | 15 | 2023 |
| The effect of brand equity on investor loyalty in online securities trading using the Technology Acceptance Model P Borirakcharoenkit, S Sukhabot, I Rinthaisong, N Soonsan Journal of Eastern European and Central Asian Research (JEECAR) 9 (2), 295-308, 2022 | 9 | 2022 |
| Linking perceived destination image and revisiting intention: A cross-cultural study of Chinese and Australian tourists N Soonsan, U Somkai Journal of China Tourism Research 18 (4), 689-709, 2022 | 8 | 2022 |
| An analysis of destination reputation, perceived value and environmentally responsible behavioral intention of domestic tourists to scuba diving in Andaman coast, Thailand S Sangthong, N Soonsan ABAC Journal 43 (1), 103-115, 2023 | 7 | 2023 |
| Understanding the relationship between gastronomic experience, satisfaction, and revisit intention N Soonsan, S Sukhabot, P Phakdee-Auksorn Kasetsart Journal of Social Sciences 44 (2), 585–592-585–592, 2023 | 6 | 2023 |
| An analysis of international tourist motivations towards phuket food attractiveness P Phakdee-Auksorn, R Sastre, P Pattaro, N Soonsan, P Dachum Journal of Quality Assurance in Hospitality & Tourism, 1-28, 2023 | 6 | 2023 |
| Examining antecedents on Chinese customer loyalty in the boutique hotel business N Soonsan Journal of Quality Assurance in Hospitality & Tourism 23 (6), 1430-1450, 2022 | 6 | 2022 |
| Causal relationships between destination image, place attachment, overall satisfaction, and behavioral intention of Western tourists in Phuket N Soonsan, S Sukahbot Chulalongkorn Business Review 42 (1), 68-83, 2020 | 6 | 2020 |
| Marketing mix approaches in behavioural intention to souvenir-purchase: A comparative study between Thai and Chinese tourists N Soonsan, P Makka Humanities, Arts and Social Sciences Studies (FORMER NAME SILPAKORN …, 2017 | 4 | 2017 |
| Stakeholder Management for Tourism Businesses: The Case of Thailand. N Soonsan Catalyst 15 (1), 2017 | 4 | 2017 |
| The Effect of Service Quality on Word of Mouth in Hotel Industry: The Mediating Role of Overall Satisfaction N SOONSAN Procedings of The International Conference on Marketing Tourism …, 2017 | 4 | 2017 |
| Perceptions of Halal-friendly attributes: a quantitative study of tourists’ intention to travel non-Islamic destination N Soonsan, ZA Jumani Journal of Islamic Marketing 15 (6), 1441-1460, 2024 | 3 | 2024 |
| The Influence of Savings for Investment as a Moderator Variable between Customer Equity and Behavioral Loyalty of Thai Investors P Borirakcharoenkit, S Sukahbot, I Rinthaisong, N Soonsan ABAC Journal 42 (2), 151-171, 2022 | 3 | 2022 |
| Expectations of Customers Regarding Service Quality at Convention Hotels: A Case Study of Phuket, Thailand N Soonsan University of the Thai Chamber of Commerce Journal Humanities and Social …, 2015 | 2 | 2015 |
| Destination Image Influencing to Revisiting Intention of Chinese Tourists Travelling in Phuket: ภาพลักษณ์ แหล่ง ท่องเที่ยว ที่ ส่ง ผล ต่อ ความ ตั้งใจ เดินทาง กลับ มา เที่ยว ซ้ำ ของ นักท่องเที่ยว … N Soonsan, U Somkai Journal of Applied Economics and Management Strategy 8 (2), 39-56, 2021 | 1 | 2021 |
| The Destination Image-Behavioural Intention Relationship: Testing Potential Mediations N Soonsan, S Sukahbot International Journal of Innovation, Creativity and Change 14 (9), 180-199, 2020 | 1 | 2020 |
| Testing relationship brand equity to customer satisfaction and brand loyalty in boutique hotel นิมิต ซุ้ น สั้น วารสาร วิชาการ การ ท่องเที่ยว ไทย นานาชาติ 15 (2), 138-160, 2019 | 1 | 2019 |
| Relations between service quality, overall satisfaction, and word-of-mouth in hotel industry N Soonsan, U Somkai Journal of Business Administration and Languages (JBAL) 6 (2), 35-42, 2018 | 1 | 2018 |
