| Ethical products= less strong: How explicit and implicit reliance on the lay theory affects consumption behaviors R Mai, S Hoffmann, W Lasarov, A Buhs Journal of Business Ethics 158, 659-677, 2019 | 84 | 2019 |
| Social moral licensing W Lasarov, S Hoffmann Journal of Business Ethics 165, 45-66, 2020 | 82 | 2020 |
| Indirect rebound effects on the consumer level: A state-of-the-art literature review H Reimers, A Jacksohn, D Appenfeller, W Lasarov, A Hüttel, K Rehdanz, ... Cleaner and Responsible Consumption 3, 100032, 2021 | 73 | 2021 |
| Vanishing boycott impetus: Why and how consumer participation in a boycott decreases over time W Lasarov, S Hoffmann, U Orth Journal of Business Ethics 182 (4), 1129-1154, 2023 | 53 | 2023 |
| Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study W Lasarov, R Mai, NG de Frutos, JMO Egea, S Hoffmann International Journal of Research in Marketing 36 (2), 281-305, 2019 | 50 | 2019 |
| Carbon footprint tracking apps. What drives consumers' adoption intention? S Hoffmann, W Lasarov, H Reimers Technology in Society 69, 101956, 2022 | 30 | 2022 |
| The backfire effect of sustainable social cues. New evidence on social moral licensing W Lasarov, R Mai, S Hoffmann Ecological Economics 195, 107376, 2022 | 27 | 2022 |
| Hungry bellies have no ears. How and why hunger inhibits sustainable consumption S Hoffmann, R Mai, W Lasarov, JS Krause, U Schmidt Ecological Economics 160, 96-104, 2019 | 26 | 2019 |
| Im Spannungsfeld zwischen Sicherheit und Freiheit: Eine Analyse zur Akzeptanz der Corona-Warn-App W Lasarov HMD Praxis der Wirtschaftsinformatik 58 (2), 377, 2020 | 15 | 2020 |
| Carbon footprint tracking apps. Does feedback help reduce carbon emissions? S Hoffmann, W Lasarov, H Reimers, M Trabandt Journal of Cleaner Production 434, 139981, 2024 | 11 | 2024 |
| Too cold to be skeptical: How ambient temperature moderates the effects of CSR communication W Lasarov, R Mai, JS Krause, U Schmidt, S Hoffmann Ecological Economics 183, 106943, 2021 | 10 | 2021 |
| Median-Split W Lasarov, S Hoffmann WiSt-Wirtschaftswissenschaftliches Studium 46 (4), 11-18, 2017 | 10 | 2017 |
| Moral-psychological mechanisms of rebound effects from a consumer-centered perspective: A conceptualization and research directions H Reimers, W Lasarov, S Hoffmann Frontiers in Psychology 13, 886384, 2022 | 9 | 2022 |
| Paradoxes Datenschutzverhalten W Lasarov, S Hoffmann HMD Praxis der Wirtschaftsinformatik 58 (6), 1535-1551, 2021 | 8 | 2021 |
| Im Spannungsfeld zwischen Sicherheit und Freiheit W Lasarov HMD Praxis der Wirtschaftsinformatik 58 (2), 377-394, 2020 | 8 | 2020 |
| Exploring the nonlinear influence of nonverbal dominance in marketing communicators: Instrumental outcomes, social outcomes, and persuasion W Lasarov, UR Orth, J Wirtz, M Holm Journal of Business Research 168, 114201, 2023 | 6 | 2023 |
| AI-empowered scale development: Testing the potential of ChatGPT S Hoffmann, W Lasarov, YK Dwivedi Technological Forecasting and Social Change 205, 123488, 2024 | 5 | 2024 |
| It's a pleasure to stay sustainably: Leveraging hedonic appeals in tourism and hospitality M Trabandt, W Lasarov, G Viglia Tourism Management 103, 104907, 2024 | 4 | 2024 |
| How consumer animosity drives anti-consumption: A multi-country examination of social animosity T Krüger, S Hoffmann, IN Nibat, R Mai, O Trendel, H Görg, W Lasarov Journal of retailing and consumer services 81, 103990, 2024 | 3 | 2024 |
| Flying rebound: consequences of the imposed flying sufficiency during the COVID-19 pandemic S Hoffmann, N Lang, W Lasarov, H Reimers Journal of Sustainable Tourism 31 (8), 1983-2002, 2023 | 3 | 2023 |
