| The nature and role of feedback text comments in online marketplaces: Implications for trust building, price premiums, and seller differentiation PA Pavlou, A Dimoka Information systems research 17 (4), 392-414, 2006 | 1326 | 2006 |
| On product uncertainty in online markets: Theory and evidence A Dimoka, Y Hong, PA Pavlou MIS quarterly, 395-426, 2012 | 822 | 2012 |
| What does the brain tell us about trust and distrust? Evidence from a functional neuroimaging study A Dimoka Mis Quarterly, 373-396, 2010 | 741 | 2010 |
| Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ... Journal of Marketing Research 52 (4), 436-452, 2015 | 603 | 2015 |
| On the use of neurophysiological tools in IS research: Developing a research agenda for NeuroIS A Dimoka, FD Davis, A Gupta, PA Pavlou, RD Banker, AR Dennis, ... MIS quarterly, 679-702, 2012 | 530 | 2012 |
| Research Commentary—NeuroIS: The Potential of Cognitive Neuroscience for Information Systems Research A Dimoka, PA Pavlou, FD Davis Information Systems Research 22 (4), 687-702, 2011 | 401 | 2011 |
| On the foundations of NeuroIS: Reflections on the Gmunden Retreat 2009 R Riedl, RD Banker, I Benbasat, FD Davis, AR Dennis, A Dimoka, ... Communications of the Association for Information Systems 27 (1), 15, 2010 | 220 | 2010 |
| How to conduct a functional magnetic resonance (fMRI) study in social science research A Dimoka MIS quarterly, 811-840, 2012 | 156 | 2012 |
| Where does TAM reside in the brain? The neural mechanisms underlying technology adoption A Dimoka, FD Davis ICIS 2008 proceedings, 169, 2008 | 114 | 2008 |
| Neuro-IS: The potential of cognitive neuroscience for information systems research A Dimoka, PA Pavlou, FD Davis Proceedings of the 28th international conference on information systems, 1-20, 2007 | 105 | 2007 |
| Introduction to the special issue on novel perspectives on trust in information systems I Benbasat, D Gefen, PA Pavlou Mis Quarterly 34 (2), 367-371, 2010 | 85 | 2010 |
| Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing C Camerer, C Yoon Journal of Marketing Research 52 (4), 423-426, 2015 | 82 | 2015 |
| Consumer processing of online trust signals: a neuroimaging study LA Casado-Aranda, A Dimoka, J Sánchez-Fernández Journal of Interactive Marketing 47 (1), 159-180, 2019 | 77 | 2019 |
| Understanding and mitigating product uncertainty in online auction marketplaces PA Pavlou, A Dimoka 2008 Industry Studies Conference Paper, 2008 | 68 | 2008 |
| What do we really know about how habituation to warnings occurs over time? A longitudinal fMRI study of habituation and polymorphic warnings A Vance, B Kirwan, D Bjornn, J Jenkins, BB Anderson Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems …, 2017 | 63 | 2017 |
| Brain mapping of psychological processes with psychometric scales: An fMRI method for social neuroscience A Dimoka NeuroImage 54, S263-S271, 2011 | 62 | 2011 |
| Incorporating social presence in the design of the anthropomorphic interface of recommendation agents: Insights from an fMRI study I Benbasat, A Dimoka, PA Pavlou, L Qiu | 55 | 2010 |
| Context may be King, but generalizability is the Emperor! Z Cheng, A Dimoka, PA Pavlou Journal of Information Technology 31 (3), 257-264, 2016 | 50 | 2016 |
| The potential of neuroscience for human-computer interaction research R Riedl, AB Randolph, J vom Brocke, PM Léger, A Dimoka | 46 | 2010 |
| Culture differences, difficulties, and challenges of the neurophysiological methods in marketing research G Isabella, JA Mazzon, A Dimoka Journal of International Consumer Marketing 27 (5), 346-363, 2015 | 41 | 2015 |
Paul A. PavlouCullen Distinguished Chair Professor & Dean, C. T. Bauer College of Business, University of HoustonVerified email at bauer.uh.edu
