| Estrategia de marketing OC Ferrell, MD Hartline, G Lucas Cengage Learning, 2012 | 3523 | 2012 |
| Estrategia de marketing OC Ferrell, MD Hartline, G Lucas Cengage Learning, 2012 | 3457 | 2012 |
| The management of customer-contact service employees: An empirical investigation MD Hartline, OC Ferrell Journal of marketing 60 (4), 52-70, 1996 | 3438 | 1996 |
| Marketing strategy, text and cases OC Ferrell, M Hartline Cengage Learning, 2013 | 1863* | 2013 |
| Corridors of influence in the dissemination of customer-oriented strategy to customer contact service employees MD Hartline, JG Maxham III, DO McKee Journal of Marketing 64 (2), 35-50, 2000 | 1414 | 2000 |
| Employee performance cues in a hotel service environment: Influence on perceived service quality, value, and word-of-mouth intentions MD Hartline, KC Jones Journal of Business Research 35 (3), 207-215, 1996 | 1077 | 1996 |
| Brand equity: is it more important in services? BC Krishnan, MD Hartline Journal of services marketing, 2001 | 535 | 2001 |
| The effects of leadership style on hotel employees' commitment to service quality RA Clark, MD Hartline, KC Jones Cornell Hospitality Quarterly 50 (2), 209-231, 2009 | 459 | 2009 |
| Managing the ethical climate of customer-contact service employees CH Schwepker Jr, MD Hartline Journal of Service Research 7 (4), 377-397, 2005 | 351 | 2005 |
| Customer and frontline employee influence on new service development performance HL Melton, MD Hartline Journal of Service Research 13 (4), 411-425, 2010 | 341 | 2010 |
| Estrategia de marketing M Hartline México DF, México: Cengage Learning Editores, de CV, 2012 | 284 | 2012 |
| Employee Collaboration, Learning Orientation, and New Service Development Performance HL Melton, MD Hartline Journal of Service Research 16 (1), 67-81, 2013 | 180 | 2013 |
| Guest perceptions of hotel quality: Determining which employee groups count most MD Hartline, BR Wooldridge, KC Jones Cornell Hotel and Restaurant Administration Quarterly 44 (1), 43-52, 2003 | 161 | 2003 |
| Service quality implementation: The effects of organizational socialization and managerial actions on customer-contact employee behaviors MD Hartline, OC Ferrell REPORT-MARKETING SCIENCE INSTITUTE CAMBRIDGE MASSACHUSETTS, 1993 | 130 | 1993 |
| Customer and employee co-creation of radical service innovations H Melton, MD Hartline Journal of Services Marketing, 2015 | 101 | 2015 |
| Marketing management strategies OC Ferrell, MD Hartline South-Western Cengage Learning, 2011 | 68* | 2011 |
| Decisions, decisions: variations in decision-making for access-based consumption SJ Lawson, MR Gleim, MD Hartline Journal of Marketing Theory and Practice, 1-17, 2021 | 48 | 2021 |
| Codes of ethics among corporate research departments, marketing research firms, and data subcontractors: An examination of a three-communities metaphor OC Ferrell, MD Hartline, SW McDaniel Journal of Business Ethics 17 (5), 503-516, 1998 | 39 | 1998 |
| Internal relationship management: Linking human resources to marketing performance MD Hartline, D Bejou Journal of Relationship Marketing 3 (2-3), 1-4, 2004 | 38* | 2004 |
| Marketing Strategy M Hartline, OC FERRELL New York, NY: Cengage Learning, 2008 | 36* | 2008 |
OC FerrellJames T. Pursell, Sr. Eminent Scholar in Ethics, Auburn UniversityVerified email at auburn.edu
