| Influencer marketing on social media: how different social media platforms afford influencer–follower relation and drive advertising effectiveness C Lou, CR Taylor, X Zhou Journal of Current Issues & Research in Advertising 44 (1), 60-87, 2023 | 32 | 2023 |
| Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising C Lou, X Zhou, X Huang, C Qiu, M Yuan International Journal of Advertising 42 (5), 890-915, 2023 | 7 | 2023 |
| Reviewing the Commercial and Social Impact of Social Media Influencers C Lou, T Chee, X Zhou The Dynamics of Influencer Marketing, 60-79, 2022 | 7 | 2022 |
| Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness X Zhou, C Lou, X Huang Journal of Advertising, 1-17, 2023 | 5 | 2023 |
| Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach X Zhou, C Lou Journal of Current Issues & Research in Advertising, 1-28, 2023 | 2 | 2023 |
| Explicating the Effects of In- Versus Out-Group Membership and Collective Action Framing on Social Media Activism Messages C Lou, CNR Yap, X Zhou, JA Lim, MT Koh, A Tan International Journal of Communication 18, 1178–1201, 2024 | | 2024 |
| Flattering Me in the Right Way: Exploring Language Use and Ethnic Cues in Localized Advertising Among Singaporean Consumers C Lou, X Zhou, X Huang, G Xin Yun, L Yan Jie, L Kin Tat Bryan, ... Journal of Interactive Advertising 23 (1), 55-72, 2023 | | 2023 |
