| Let users generate your video ads? The impact of video source and quality on consumers’ perceptions and intended behaviors J Hautz, J Füller, K Hutter, C Thürridl Journal of Interactive Marketing 28 (1), 1-15, 2014 | 256 | 2014 |
| What goes around comes around? Rewards as strategic assets in crowdfunding C Thürridl, B Kamleitner California Management Review 58 (2), 88-110, 2016 | 149 | 2016 |
| The impact of social media campaigns on the success of new product introductions D Baum, M Spann, J Füller, C Thürridl Journal of Retailing and Consumer Services 50, 289-297, 2019 | 140 | 2019 |
| A Cinderella story: How past identity salience boosts demand for repurposed products B Kamleitner, C Thürridl, BAS Martin Journal of Marketing 83 (6), 76-92, 2019 | 108 | 2019 |
| From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands C Thürridl, B Kamleitner, R Ruzeviciute, S Süssenbach, S Dickert Journal of Business Research 107, 89-103, 2020 | 23 | 2020 |
| Making brand activism successful: How advice-giving can boost support behavior and reap benefits for the brand C Thürridl, F Mattison Thompson Marketing Letters, 2023 | 8 | 2023 |
| Let users generate your video ads J Hautz, J Füller, K Hutter, C Thürridl The impact of video source and quality on, 2014 | 8 | 2014 |
| Your 15 Minutes of Fame: How Public Recognition Boosts Psychological Ownership in Reward-Based Crowdfunding C Thürridl, B Kamleitner ACR North American Advances, 2015 | 4 | 2015 |
| This Brand is MINE: Brand Psychological Ownership as a Distinct Construct and Powerful Driver of Consumer Behavior. B Kamleitner, S Süssenbach, C Thürridl, R Ruzeviciute Advances in Consumer Research 44, 2016 | 3 | 2016 |
| Reducing without losing: Reduced consumption and its implications for well-being M Vollebregt, R Mugge, C Thürridl, W van Dolen Sustainable Production and Consumption, 2023 | 2 | 2023 |
| Empowered: The psychological effect of empowerment messages on consumers’ behavioral intentions in crowdfunding C Thürridl, B Kamleitner Age 1000, 25.30, 2015 | 2 | 2015 |
| The Lure of a Product's Origin: How Upcycling attracts Consumers B Kamleitner, C Thürridl, BAS Martin Advances in Consumer Research 45, 699-700, 2017 | 1 | 2017 |
| Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat R Ruzeviciute, C Thürridl Journal of International Marketing 31 (3), 97-100, 2023 | | 2023 |
| Every (Repurposed) Product Has a Story B Kamleitner, C Thürridl MIT Sloan Management Review, 2022 | | 2022 |
| The Merits of Happy Consumption: Positive Affect and Psychological Ownership C Thürridl, B Kamleitner, R Ruzeviciute, S Süssenbach, S Dickert ACR North American Advances, 2017 | | 2017 |
| Don’t mess with the crowd! The emergence and management of crowdsourcing disasters J Fueller, K Hutter, J Hautz, C Thürridl Academy of Management Proceedings 2014 (1), 15432, 2014 | | 2014 |
| Sustainable Production and Consumption M Vollebregt, R Mugge, C Thürridl, W van Dolen | | |
| What (not) to offer: exploring the influence of different types of rewards in crowdfunding on perceived ownership and intended behavior C Thürridl, B Kamleitner | | |
| How identity-induced psychological ownership increases monetary contributions in crowdfunding C Thürridl, C Ofir, B Kamleitner | | |
| SHAPING PREFERENCES FOR PUBLIC VERSUS PRIVATE RECOGNITION THROUGH SCARCITY C Thürridl, B Kamleitner | | |
Bernadette KamleitnerWU ViennaVerified email at wu.ac.at
