| How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy O Iglesias, S Markovic, J Rialp Journal of Business Research 96, 343-354, 2019 | 697 | 2019 |
| Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty O Iglesias, S Markovic, M Bagherzadeh, JJ Singh Journal of Business Ethics 163 (1), 151-166, 2020 | 650 | 2020 |
| How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived … S Markovic, O Iglesias, JJ Singh, V Sierra Journal of Business Ethics 148 (4), 721-740, 2018 | 408 | 2018 |
| Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits O Iglesias, S Markovic, JJ Singh, V Sierra Journal of Business Ethics 154 (2), 441-459, 2019 | 329 | 2019 |
| How does breadth of external stakeholder co-creation influence innovation performance? Analyzing the mediating roles of knowledge sharing and product innovation S Markovic, M Bagherzadeh Journal of Business Research 88, 173-186, 2018 | 261 | 2018 |
| Corporate brand identity co-creation in business-to-business contexts O Iglesias, P Landgraf, N Ind, S Markovic, N Koporcic Industrial Marketing Management 85, 32-43, 2020 | 223 | 2020 |
| Business-to-business open innovation: COVID-19 lessons for small and medium-sized enterprises from emerging markets S Markovic, N Koporcic, M Arslanagic-Kalajdzic, S Kadic-Maglajlic, ... Technological Forecasting and Social Change 170, 120883, 2021 | 203 | 2021 |
| The co-creation continuum: From tactical market research tool to strategic collaborative innovation method N Ind, O Iglesias, S Markovic Journal of Brand Management 24 (4), 310-321, 2017 | 195 | 2017 |
| Does ethical image build equity in corporate services brands? The influence of customer perceived ethicality on affect, perceived quality, and equity V Sierra, O Iglesias, S Markovic, JJ Singh Journal of Business Ethics 144 (3), 661-676, 2017 | 187 | 2017 |
| How does outside-in open innovation influence innovation performance? Analyzing the mediating roles of knowledge sharing and innovation strategy M Bagherzadeh, S Markovic, J Cheng, W Vanhaverbeke IEEE Transactions on Engineering Management 67 (3), 740-753, 2019 | 150 | 2019 |
| Managing open innovation: A project-level perspective M Bagherzadeh, S Markovic, M Bogers IEEE Transactions on Engineering Management 68 (1), 301-316, 2019 | 102 | 2019 |
| Priorities when selecting business partners for service innovation: The contingency role of product innovation S Markovic, M Jovanovic, M Bagherzadeh, C Sancha, M Sarafinovska, ... Industrial Marketing Management 88, 378-388, 2020 | 69 | 2020 |
| Managing the challenges of business-to-business open innovation in complex projects: A multi-stage process model A Gurca, M Bagherzadeh, S Markovic, N Koporcic Industrial Marketing Management 94, 202-215, 2021 | 66 | 2021 |
| The CSR imperative: How CSR influences word-of-mouth considering the roles of authenticity and alternative attractiveness S Markovic, O Iglesias, Y Qiu, M Bagherzadeh Business & Society 61 (7), 1773-1803, 2022 | 48 | 2022 |
| Managing business-to-business open innovation: a project-level approach S Markovic, M Bagherzadeh, W Vanhaverbeke, M Bogers Industrial Marketing Management 94, 159-163, 2021 | 45 | 2021 |
| How to build a conscientious corporate brand together with business partners: A case study of Unilever O Iglesias, M Mingione, N Ind, S Markovic Industrial Marketing Management 109, 1-13, 2023 | 40 | 2023 |
| Business-to-business marketing research: Assessing readability and discussing relevance to practitioners O Dziubaniuk, W Barner-Rasmussen, N Koporcic, M Ivanova-Gongne, ... Industrial Marketing Management 92, 217-231, 2021 | 30 | 2021 |
| Do not miss the boat to outside-in open innovation: Enable your employees S Markovic, M Bagherzadeh, A Dubiel, J Cheng, W Vanhaverbeke Industrial Marketing Management 91, 152-161, 2020 | 30 | 2020 |
| Let me choose what I want: The influence of incentive choice flexibility on the quality of crowdsourcing solutions to innovation problems EN Moghaddam, A Aliahmadi, M Bagherzadeh, S Markovic, M Micevski, ... Technovation 120, 102679, 2023 | 25 | 2023 |
| The SDGs: A change agenda shaping the future of business and humanity at large D Jamali, R Barkemeyer, G Samara, S Markovic Business Ethics, the Environment & Responsibility 31 (4), 899-903, 2022 | 19 | 2022 |
Oriol IglesiasFull Professor, ESADE Business SchoolVerified email at esade.edu
