| The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia B Othman, A Harun, W Rashid, S Nazeer, A Kassim, K Kadhim Management Science Letters 9 (6), 865-876, 2019 | 152 | 2019 |
| Understanding factors that influence house purchase intention among consumers in Kota Kinabalu: an application of buyer behavior model theory J Chia, A Harun, AWM Kassim, D Martin, N Kepal Journal of Technology Management and Business 3 (2), 2016 | 137 | 2016 |
| The mainstream cosmetics industry in Malaysia and the emergence, growth, and prospects of halal cosmetics A Swidi, W Cheng, MG Hassan, A Al-Hosam, AW Mohd Kassim College of Law, Government and International Studies, Universiti Utara Malaysia., 2010 | 115 | 2010 |
| Preliminary insights on the effect of Islamic work ethic on relationship marketing and customer satisfaction ASB Shamsudin, AWBM Kassim, MG Hassan, NA Johari The Journal of Human Resource and Adult Learning 6 (1), 106, 2010 | 80 | 2010 |
| Mediating effect of customer satisfaction on perceived product quality, perceived value, and their relation to brand loyalty AWM Kassim, OA Igau, A Harun, S Tahajuddin International Journal of Research in Management & Business Studies 1 (2), 13-18, 2014 | 63 | 2014 |
| Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia NAA Radzi, A Harun, T Ramayah, AWM Kassim, J Lily Telematics and Informatics 35 (7), 1980-1993, 2018 | 51 | 2018 |
| Smartphone dependency and its impact on purchase behavior A Harun, LT Soon, AWM Kassim, RS Sulong Asian Social Science 11 (26), 196, 2015 | 44 | 2015 |
| The effects of destination image and perceived risk on revisit intention: A study in the South Eastern Coast of Sabah, Malaysia A Harun, A Obong, AWM Kassim, J Lily E-review of Tourism Research 15 (6), 2018 | 36 | 2018 |
| Individual Taxpayers’ Perception Towards Self-Assessment System: A Case Of Sabah J Jaidi, R Noordin, AWM Kassim Journal of the Asian Academy of Applied Business (JAAAB) 2, 2013 | 33 | 2013 |
| Managing local brands in facing challenges of globalization: Be a local or global leader? A Harun, AW Mohd Kassim, AO Igau, MG Hassan, A Swidi College of Law, Government and International Studies, Universiti Utara Malaysia., 2010 | 33 | 2010 |
| Juveniles on remand: Trends and practices in Malaysia AW Kassim Resource material series/United Nations Asia and Far East Institute for the …, 2006 | 28 | 2006 |
| Preliminary insights into the role of space in organizational change AW Kassim, SB Tahajuddin, A Shahzad, EV Isa, N Mat The Journal of International Management Studies 5 (2), 50-58, 2010 | 22 | 2010 |
| Non-Muslim consumers attitude and repurchase behaviour towards halal food: an application of buyer behaviour model DHDA Damit, A Harun, D Martin, ASB Shamsudin, AWM Kassim WSEAS Transactions on Business and Economics, 2018 | 17 | 2018 |
| Terminal deoxynucleotidyl transferase (TdT)-negative T-cell lymphoblastic lymphoma with loss of the T-cell lineage-specific marker CD3 at relapse: a rare entity with an … M Hassan, HMA Abdullah, A Wahid, MA Qamar Case Reports 2018, bcr-2018-224570, 2018 | 13 | 2018 |
| The role of perceived product quality and customer satisfaction on brand loyalty among mobile phone users AWM Kassim, OA Igau, AK Swidi, SB Tahajuddin, SMA Neezm Proceedings of the 6th International Conference of the Asian Academy of …, 2013 | 12 | 2013 |
| The effect of brand trust, brand image, brand perceived value, brand reputation and brand experience on brand loyalty A Harun, AWM Kassim, R Mohidin, NBA Nizam, WL Ting Rigeo 11 (10), 2021 | 9 | 2021 |
| Social stakeholders' pressure on environmental accounting reporting in small and medium enterprises–evidence from China S Tahajuddin, Z Xin, AWM Kassim, R Noordin International Journal of Research in Engineering, Science and Management 4 …, 2021 | 9 | 2021 |
| Factors influencing environmental management accounting practices in Malaysian manufacturing industry: Exploratory findings J Ong, R Noordin, AW Kassim, J Jaidi ASM Science Journal 11 (3), 98-103, 2018 | 8 | 2018 |
| The perceived impact of supplier-manufacturer relationships and supplier management strategy (the lean approach) on outsourcing success MG Hassan, A Kassim, ASB Shamsudin, NA Johari Journal of Global Business Management 6 (2), 1, 2010 | 6 | 2010 |
| The Mainstream Cosmetics Industry in Malaysia and the Emergence A Swidi, C Wie, MG Hassan, A Al-Hosam, AW Mohd Kassim, A Wahid, ... Growth, and Prospects of Halal Cosmetics, 1-20, 2010 | 6 | 2010 |
Amran HarunUniversiti Tun Hussein Onn MalaysiaVerified email at uthm.edu.my
