| The implications of eWOM adoption on the customer journey C Ngarmwongnoi, JS Oliveira, M AbedRabbo, S Mousavi Journal of Consumer Marketing 37 (7), 749-759, 2020 | 195 | 2020 |
| Towards rebuilding the highstreet: Learning from customers’ town centre shopping journeys M AbedRabbo, C Hart, F Ellis-Chadwick, Z AlMalak Journal of Retailing and Consumer Services 64, 102772, 2022 | 11 | 2022 |
| Does eWOM influence entrepreneurial firms’ rate of diffusion of innovation? A Ahmad, MM AlMallah, M AbedRabbo Journal of Research in Marketing and Entrepreneurship 24 (1), 92-111, 2022 | 10 | 2022 |
| Do connected town-centre shopping journeys improve town-centre patronage? M AbedRabbo, C Hart, F Ellis–Chadwick International Journal of Retail & Distribution Management 49 (8), 1198-1212, 2021 | 8 | 2021 |
| Environmental forces influencing perceived acceptance of COVID-19 vaccination: Social responsibility as a moderating role AM Ahmad, M Abuhashesh, NM Nusairat, M AbedRabbo, R Masa’deh, ... The effect of information technology on business and marketing intelligence …, 2023 | 6 | 2023 |
| Developing entrepreneurial intentions in emerging markets: a comprehensive review of educational factors Z Abdallah, MHA Khasawneh, A Al-Madadha, M Abedrabbo International Journal of Innovation and Learning 33 (2), 177-204, 2023 | 2 | 2023 |
| Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel? CI Hasan, SM Saleh, M AbedRabbo, Z Obeidat, A Ahmad Journal of Fashion Marketing and Management: An International Journal, 2024 | | 2024 |
| Towards building an effective omnichannel marketing M AbedRabbo | | 2021 |
| Blessing in disguise: was covid-19 a turning point for the high street? M AbedRabbo | | 2020 |
| Exploring the connected town centre shopping experience and its implications on patronage intentions M AbedRabbo Loughborough University, 2020 | | 2020 |
| How shoppers' sense of safety may be jeopardising the town centre footfall M AbedRabbo | | 2019 |
| The implications of cross-channels customer experience on UK town centres M AbedRabbo, C Hart, F Ellis-Chadwick Loughborough University, 2018 | | 2018 |
| Perception vs reality: do we really understand holistic measures such as customer experience? M AbedRabbo | | 2018 |
| Customer experience-the impact beyond service provider M AbedRabbo | | 2018 |
| UWS Academic Portal C Ngarmwongnoi, JS Oliveira, M AbedRabbo, S Mousavi | | |
Joćo S. OliveiraSenior Lecturer in International Marketing, University of EssexVerified email at essex.ac.uk
