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Judith Lynne Zaichkowsky
Judith Lynne Zaichkowsky
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Title
Cited by
Cited by
Year
Measuring the involvement construct
JL Zaichkowsky
Journal of consumer research, 341-352, 1985
110081985
The personal involvement inventory: Reduction, revision, and application to advertising
JL Zaichkowsky
Journal of advertising 23 (4), 59-70, 1994
29751994
Consumer behavior: Buying, having, and being
MR Solomon
Pearson, 2020
26812020
Conceptualizing involvement
JL Zaichkowsky
Journal of advertising 15 (2), 4-34, 1986
16381986
Do counterfeits devalue the ownership of luxury brands?
A Nia, J Lynne Zaichkowsky
Journal of product & brand management 9 (7), 485-497, 2000
12152000
Aesthetic package design: A behavioral, neural, and psychological investigation
M Reimann, J Zaichkowsky, C Neuhaus, T Bender, B Weber
Journal of consumer psychology 20 (4), 431-441, 2010
7272010
Brand imitation: do the Chinese have different views?
KKY Lai, JL Zaichkowsky
Asia pacific journal of management 16, 179-192, 1999
3991999
How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships
M Reimann, R Castaņo, J Zaichkowsky, A Bechara
Journal of Consumer Psychology 22 (1), 128-142, 2012
3752012
The emotional aspect of product involvement.
JL Zaichkowsky
Advances in consumer research 14 (1), 1987
3211987
Brand imitation and its effects on innovation, competition, and brand equity
R Wilke, JL Zaichkowsky
Business Horizons 42 (6), 9-9, 1999
3131999
Consumer behavior: Buying, having, and being (Vol. 10)
MR Solomon, DW Dahl, K White, JL Zaichkowsky, R Polegato
London: Pearson, 2014
2552014
FAMILIARITY: PRODUCT USE, INVOLVEMENT OR EXPERTISE.
JL Zaichkowsky
Advances in consumer research 12 (1), 1985
2531985
Attitudes and trading behavior of stock market investors: A segmentation approach
R Wood, JL Zaichkowsky
The Journal of Behavioral Finance 5 (3), 170-179, 2004
2462004
Functional magnetic resonance imaging in consumer research: A review and application
M Reimann, O Schilke, B Weber, C Neuhaus, J Zaichkowsky
Psychology & Marketing 28 (6), 608-637, 2011
2372011
Strategies for distinctive brands
JL Zaichkowsky
Journal of Brand Management 17, 548-560, 2010
2052010
A global look at consumer involvement and use of products
JL Zaichkowsky, JH Sood
International Marketing Review 6 (1), 1989
1631989
Involvement and the Price Cue.
JL Zaichkowsky
Advances in consumer research 15 (1), 1988
1571988
The psychology behind trademark infringement and counterfeiting
JL Zaichkowsky
Psychology Press, 2020
1342020
Cultural Approaches to Negotiations: Understanding theJapanese
BM Hawrysh, J Lynne Zaichkowsky
International Marketing Review 7 (2), 1990
1291990
Managing consumer complaints: differences and similarities among heterogeneous retailers
T Hansen, R Wilke, J Zaichkowsky
International Journal of Retail & Distribution Management 38 (1), 6-23, 2010
1132010
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