| Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption RB Leary, RJ Vann, JD Mittelstaedt, PE Murphy, JF Sherry Jr Journal of business research 67 (9), 1953-1958, 2014 | 199 | 2014 |
| It might be ethical, but I won't buy it: Perceived contamination of, and disgust towards, clothing made from recycled plastic bottles MD Meng, RB Leary Psychology & Marketing 38 (2), 298-312, 2021 | 115 | 2021 |
| Thou shall not? The influence of religion on beliefs of stewardship and dominion, sustainable behaviors, and marketing systems RB Leary, EA Minton, JD Mittelstaedt Journal of Macromarketing 36 (4), 457-470, 2016 | 105 | 2016 |
| Leading the way: Motivating environmental action through perceived marketplace influence RB Leary, RJ Vann, JD Mittelstaedt Journal of Business Research 79, 79-89, 2017 | 45 | 2017 |
| Perceived marketplace influence and consumer ethical action R Bret Leary, RJ Vann, JD Mittelstaedt Journal of Consumer Affairs 53 (3), 1117-1145, 2019 | 32 | 2019 |
| Word of mouth opportunity: why recommendation likelihood overestimates positive word of mouth TA Burnham, RB Leary Journal of Marketing Theory and Practice 26 (4), 368-389, 2018 | 31 | 2018 |
| Subsistence consumer-merchant marketplace deviance in marketing systems: Antecedents, implications, and recommendations S Upadhyaya, RJ Vann, S Camacho, CN Baker, RB Leary, JD Mittelstaedt, ... Journal of Macromarketing 34 (2), 145-159, 2014 | 31 | 2014 |
| The impact of masculinity stress on preferences and willingness-to-pay for red meat RMD Mesler, RB Leary, WJ Montford Appetite 171, 105729, 2022 | 30 | 2022 |
| The relationships between masculine gender role discrepancy, discrepancy stress and men's health-related behavior RMD Mesler, RB Leary, WJ Montford Personality and Individual Differences 184, 111205, 2022 | 19 | 2022 |
| The impact of implicit self-theories and loss salience on financial risk WJ Montford, RB Leary, DM Nagel Journal of Business Research 99, 1-11, 2019 | 18 | 2019 |
| Denial without determination: The impact of systemic market access denial on consumer power and market engagement RB Leary, G Ridinger Journal of Public Policy & Marketing 39 (2), 99-118, 2020 | 16 | 2020 |
| Religion’s influence on consumer response to moral vs. justice message appeals EA Minton, R Bret Leary, S Upadhyaya International Journal of Consumer Studies 42 (6), 768-778, 2018 | 16 | 2018 |
| Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments GE Gonzales, C Berry, MD Meng, RB Leary Journal of Public Policy & Marketing 42 (3), 242-261, 2023 | 14 | 2023 |
| This meat or that alternative? How masculinity stress influences food choice when goals are conflicted RB Leary, R MacDonnell Mesler, WJ Montford, J Chernishenko Frontiers in Nutrition 10, 1111681, 2023 | 11 | 2023 |
| The effect of skeuomorphic digital interfaces on the illusion of control over gambling outcomes MD Meng, RB Leary Journal of Gambling Studies 37, 623-642, 2021 | 8 | 2021 |
| Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes RB Leary, RMD Mesler, B Simpson, MD Meng, W Montford Journal of Consumer Affairs 56 (3), 1046-1061, 2022 | 5 | 2022 |
| The impact of masculinity stress on preferences and willingness-to-pay for red meat. Appetite, 171, Article 105729 RM Mesler, RB Leary, WJ Montford | 5 | 2021 |
| The effects of implicit firm theory on customer engagement and firm-related judgments RB Leary, T Burnham, W Montford Journal of Consumer Marketing 38 (7), 751-765, 2021 | 4 | 2021 |
| Mitigating the detrimental effect of skeuomorphism on gambling behavior MD Meng, RB Leary Journal of Consumer Affairs 56 (2), 969-981, 2022 | 2 | 2022 |
| Consumer Product Evaluation Updating: The Impact of Online and Interpersonal Social Influence on Evaluation Certainty RB Leary, RJ Vann, MP Groza Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 2 | 2016 |
Richard J. VannAssociate Professor of Marketing, Gonzaga UniversityVerified email at gonzaga.edu
