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Yuliya Strizhakova
Yuliya Strizhakova
Verified email at camden.rutgers.edu
Title
Cited by
Cited by
Year
Effects of alcohol advertising exposure on drinking among youth
LB Snyder, FF Milici, M Slater, H Sun, Y Strizhakova
Archives of pediatrics & adolescent medicine 160 (1), 18-24, 2006
5802006
Branded products as a passport to global citizenship: Perspectives from developed and developing countries
Y Strizhakova, RA Coulter, LL Price
Journal of International Marketing 16 (4), 57-85, 2008
4592008
The meanings of branded products: A cross-national scale development and meaning assessment
Y Strizhakova, RA Coulter, LL Price
International Journal of Research in Marketing 25 (2), 82-93, 2008
2632008
The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity
Y Strizhakova, RA Coulter
International Journal of Research in Marketing 30 (1), 69-82, 2013
2392013
Branding in a global marketplace: The mediating effects of quality and self-identity brand signals
Y Strizhakova, RA Coulter, LL Price
International Journal of Research in Marketing 28 (4), 342-351, 2011
2272011
Drivers of local relative to global brand purchases: A contingency approach
Y Strizhakova, RA Coulter
Journal of International Marketing 23 (1), 1-22, 2015
2132015
“I’m mad and I can’t get that service failure off my mind” coping and rumination as mediators of anger effects on customer intentions
Y Strizhakova, Y Tsarenko, JA Ruth
Journal of Service Research 15 (4), 414-429, 2012
2072012
The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace
Y Strizhakova, RA Coulter, LL Price
International Journal of Research in Marketing 29 (1), 43-54, 2012
2032012
Coping with service failures: The role of emotional intelligence, self‐efficacy and intention to complain
Y Tsarenko, Y Strizhakova
European Journal of Marketing 47 (1/2), 71-92, 2013
1582013
The fresh start mindset: Transforming consumers’ lives
LL Price, RA Coulter, Y Strizhakova, AE Schultz
Journal of Consumer Research 45 (1), 21-48, 2018
1432018
Consumer cultural identity: local and global cultural identities and measurement implications
Y Strizhakova, R Coulter
International Marketing Review 36 (5), 610-627, 2019
992019
Uses and gratifications as media choice
M Krcmar, Y Strizhakova
Media Choice, 67-83, 2009
982009
Reclaiming the future: Understanding customer forgiveness of service transgressions
Y Tsarenko, Y Strizhakova, CC Otnes
Journal of Service Research 22 (2), 139-155, 2019
962019
Mood management and video rental choices
Y Strizhakova, M Krcmar
Media Psychology 10 (1), 91-112, 2007
852007
And now, goodbye: Consumer response to sponsor exit
JA Ruth, Y Strizhakova
International Journal of Advertising 31 (1), 39-62, 2012
452012
Engaging consumers with environmental sustainability initiatives: consumer global–local identity and global brand messaging
E Salnikova, Y Strizhakova, RA Coulter
Journal of Marketing Research 59 (5), 983-1001, 2022
442022
Spatial distance construal perspectives on cause-related marketing: the importance of nationalism in Russia
Y Strizhakova, RA Coulter
Journal of International Marketing 27 (1), 38-55, 2019
362019
Consumer cynicism in service failures
HA Tran, Y Strizhakova, B Usrey, S Johnson
Psychology & Marketing 39 (2), 346-359, 2022
302022
The fresh start mindset: a cross-national investigation and implications for environmentally friendly global brands
Y Strizhakova, RA Coulter, LL Price
Journal of International Marketing 29 (4), 45-61, 2021
212021
“What does a woman want?” The moderating effect of age in female consumption
Y Tsarenko, Y Strizhakova
Journal of Retailing and Consumer Services 26, 41-46, 2015
132015
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