Sahar Mousavi

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Stuart RoperProfessor of Marketing, Newcastle Business School, Northumbria UniversityVerified email at northumbria.ac.uk
João S. OliveiraSenior Lecturer in International Marketing, University of EssexVerified email at essex.ac.uk
Peter NaudéProfessor of Marketing, Manchester Business SchoolVerified email at manchester.ac.uk
Nancy V. WünderlichTechnische Universität BerlinVerified email at tu-berlin.de
DR ILMA NUR CHOWDHURYAssistant Professor, Alliance Manchester Business SchoolVerified email at manchester.ac.uk
Rui SousaProfessor of Operations Management, Catolica Porto Business School, Universidade Católica PortuguesaVerified email at ucp.pt
Jens HogreveProfessor of Service Management, Catholic University of Eichstätt-IngolstadtVerified email at ku.de
Debbie Isobel KeelingUniversity of SussexVerified email at sussex.ac.uk
Ko de RuyterKing's College, King's Business School, London, United KingdomVerified email at kcl.ac.uk

Sahar Mousavi

Senior Lecturer/ Associate Professor in Marketing

Verified email at lboro.ac.uk

Customer engagement Customer experience Branding Social media Online communities


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
The implications of eWOM adoption on the customer journey C Ngarmwongnoi, J Oliveira, M AbedRabbo, S Mousavi Journal of Consumer Marketing, 2020	198	2020
Interpreting social identity in online brand communities: Considering posters and lurkers S Mousavi, S Roper, KA Keeling Psychology & Marketing 34 (4), 376-393, 2017	142	2017
Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance Z Najafi-Tavani, S Mousavi, G Zaefarian, P Naudé Journal of Business Research, 2020	51	2020
Overcoming vulnerability: Channel design strategies to alleviate vulnerability perceptions in customer journeys NV Wünderlich, J Hogreve, IN Chowdhury, H Fleischer, S Mousavi, ... Journal of Business Research 116, 377-386, 2020	47	2020
Technology push without a patient pull: Examining digital unengagement (DU) with online health services DI Keeling, K de Ruyter, S Mousavi, A Laing European Journal of Marketing, 2019	43	2019
New development: Citizen science—discovering (new) solutions to wicked problems IR Hodgkinson, S Mousavi, P Hughes Public Money & Management 42 (2), 133-136, 2022	18	2022
Enhancing Relationships Through Online Brand Communities: Comparing Posters and Lurkers S Mousavi, S Roper International Journal of Electronic Commerce 27 (1), 2023	16	2023
Enforcement of service rules by frontline employees: A conceptual model and research propositions K Ifie, S Mousavi, J Xie Journal of Business Research 154, 113339, 2023	2	2023
Virtual Brand Communities: Pathways to Brand Trust? S Mousavi, S Roper, K Keeling Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016	2	2016
Building brand commitment in virtual brand communities S Mousavi, M Bruce, K Keeling The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015	1	2015
Building Brand Commitment in Virtual Brand Communities: A Comparison between Posters and Lurkers S Mousavi PQDT-Global, 2014	1	2014
Customer Service Measurement in an Experience Economy H Bruce, S Mousavi, J Burton International Colloquium on Relationship Marketing, 2017		2017

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