| Estrategia de marketing OC Ferrell, MD Hartline, G Lucas Cengage Learning, 2012 | 3503 | 2012 |
| The management of customer-contact service employees: An empirical investigation MD Hartline, OC Ferrell Journal of marketing 60 (4), 52-70, 1996 | 3458 | 1996 |
| Corporate social responsibility and marketing: An integrative framework I Maignan, OC Ferrell Journal of the Academy of Marketing science 32, 3-19, 2004 | 3430 | 2004 |
| A contingency framework for understanding ethical decision making in marketing OC Ferrell, LG Gresham Journal of marketing 49 (3), 87-96, 1985 | 2898 | 1985 |
| Business ethics: Ethical decision making and cases OC Ferrell, J Fraedrich, L Ferrell Dreamtech Press, 2005 | 2675 | 2005 |
| Corporate citizenship: Cultural antecedents and business benefits I Maignan, OC Ferrell, GTM Hult Journal of the Academy of marketing science 27, 455-469, 1999 | 2160 | 1999 |
| Marketing strategy: Text and cases OC Ferrell, MD Hartline, BW Hochstein Cengage Learning, Inc., 2022 | 1881 | 2022 |
| The effect of market orientation on product innovation BA Lukas, OC Ferrell Journal of the academy of marketing science 28 (2), 239-247, 2000 | 1775 | 2000 |
| Marketing: Concepts and strategies S Dibb, L Simkin, WM Pride, OC Ferrell Cengage Learning EMEA, 2019 | 1733* | 2019 |
| A stakeholder model for implementing social responsibility in marketing I Maignan, OC Ferrell, L Ferrell European journal of marketing 39 (9/10), 956-977, 2005 | 1316 | 2005 |
| Marketing WM Pride, OC Ferrell cengage learning, 2019 | 1236* | 2019 |
| Measuring corporate citizenship in two countries: The case of the United States and France I Maignan, OC Ferrell Journal of business ethics 23, 283-297, 2000 | 1219 | 2000 |
| Corporate citizenship as a marketing instrument‐Concepts, evidence and research directions I Maignan, OC Ferrell European journal of marketing 35 (3/4), 457-484, 2001 | 1172 | 2001 |
| A synthesis of ethical decision models for marketing OC Ferrell, LG Gresham, J Fraedrich Journal of Macromarketing 9 (2), 55-64, 1989 | 938 | 1989 |
| Antecedents and benefits of corporate citizenship: An investigation of French businesses I Maignan, OC Ferrell Journal of Business Research 51 (1), 37-51, 2001 | 825 | 2001 |
| Introducción a los negocios en un mundo cambiante L Ferrell, GA Hirt, OC Ferrell | 802 | 2010 |
| Ethical behavior and bureaucratic structure in marketing research organizations OC Ferrell, SJ Skinner Journal of marketing research 25 (1), 103-109, 1988 | 752 | 1988 |
| Market-oriented sustainability: a conceptual framework and propositions VL Crittenden, WF Crittenden, LK Ferrell, OC Ferrell, CC Pinney Journal of the academy of marketing science 39, 71-85, 2011 | 610 | 2011 |
| Nature of corporate responsibilities: Perspectives from American, French, and German consumers I Maignan, OC Ferrell Journal of Business research 56 (1), 55-67, 2003 | 556 | 2003 |
| Global organizational learning capacity in purchasing: Construct and measurement GTM Hult, OC Ferrell Journal of business research 40 (2), 97-111, 1997 | 516 | 1997 |
Linda FerrellRoth Family Professor of Marketing & Business Ethics, Auburn UniversityVerified email at Auburn.edu
