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Co-authors
Christian BluemelhuberProfessor für strategische Organisationskommunikation, The Berlin University of the ArtsVerified email at udk-berlin.de- Werner KunzProfessor of Marketing, University of Massachusetts BostonVerified email at umb.edu
- Ralf ReichwaldHHL Leipzig Graduate School of ManagementVerified email at hhl.de
- Dominik WalcherSalzburg University of Applied SciencesVerified email at walcher-online.de
- Markus PfeifferLecturer for Innovation Management, University of CologneVerified email at uni-koeln.de
- Manfred SchwaigerInstitut für Marktorientierte Unternehmensführung, Universität MünchenVerified email at lmu.de
- Chris VossProfessor of OM, Warwick Business School, Emeritus Professor London Business SchoolVerified email at london.edu
- Aleda RothClemson UniversityVerified email at clemson.edu
- B RamaseshanCurtin UniversityVerified email at curtin.edu.au
- Marcus F. DemmelmairVerified email at bwl.lmu.de
- Anna GirardInstitute for Marketing LMU MunichVerified email at campus.lmu.de
- Andreas MunzelFull Professor of Marketing, University of MontpellierVerified email at umontpellier.fr
- Michael KleinaltenkampProfessor (Emeritus) of Business and Services Marketing, Freie Universitaet BerlinVerified email at fu-berlin.de
- Sabine FliessProfessor für Dienstleistungsmanagement, FernUniversität in HagenVerified email at fernuni-hagen.de
- Martin BenkensteinProfessor for Service Management, University of RostockVerified email at uni-rostock.de
- Martin SpannProfessor of Electronic Commerce & Digital Markets, LMU MunichVerified email at lmu.de
- Maximilian WagnerMarketing & Strategie
