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Cited by
All
Since 2019
Citations
17
17
h-index
1
1
i10-index
1
1
0
10
5
2022
2023
2024
1
9
7
Co-authors
Douglas E. Hughes
Professor of Marketing, University of South Florida
Verified email at usf.edu
Wyatt Schrock
Michigan State University
Verified email at msu.edu
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Victor V. Chernetsky
Assistant Professor of Marketing,
University of St. Thomas
Verified email at stthomas.edu -
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Firm Strategic Orientations
Marketing in the C-Suite
Marketing-Sales Interface
Marketing Strategy
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A synthesis of research on the marketing-sales interface (1984–2020)
VV Chernetsky, DE Hughes, WA Schrock
Industrial Marketing Management 105, 159-181
, 2022
17
2022
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