| Trading off between value creation and value appropriation: The financial implications of shifts in strategic emphasis N Mizik, R Jacobson Journal of marketing 67 (1), 63-76, 2003 | 1302 | 2003 |
| Managing for the moment: The role of earnings management via real activities versus accruals in SEO valuation SP Kothari, N Mizik, S Roychowdhury The accounting review 91 (2), 559-586, 2016 | 647 | 2016 |
| The financial value impact of perceptual brand attributes N Mizik, R Jacobson Journal of Marketing Research 45 (1), 15-32, 2008 | 570 | 2008 |
| The theory and practice of myopic management N Mizik Journal of Marketing Research 47 (4), 594-611, 2010 | 441 | 2010 |
| Myopic marketing management: Evidence of the phenomenon and its long-term performance consequences in the SEO context N Mizik, R Jacobson Marketing Science 26 (3), 361-379, 2007 | 374 | 2007 |
| Are physicians “easy marks”? Quantifying the effects of detailing and sampling on new prescriptions N Mizik, R Jacobson Management Science 50 (12), 1704-1715, 2004 | 285 | 2004 |
| Visual listening in: Extracting brand image portrayed on social media L Liu, D Dzyabura, N Mizik Marketing Science 39 (4), 669-686, 2020 | 277 | 2020 |
| Valuing branded businesses N Mizik, R Jacobson Journal of Marketing 73 (6), 137-153, 2009 | 192 | 2009 |
| Managing for the moment: The role of real activity versus accruals earnings management in SEO valuation SP Kothari, N Mizik, S Roychowdhury Available at SSRN 1982826, 2012 | 172 | 2012 |
| Assessing the total financial performance impact of brand equity with limited time-series data N Mizik Journal of Marketing Research 51 (6), 691-706, 2014 | 170 | 2014 |
| The financial markets and customer satisfaction: Reexamining possible financial market mispricing of customer satisfaction R Jacobson, N Mizik Marketing Science 28 (5), 810-819, 2009 | 166 | 2009 |
| Understanding firm, physician and consumer choice behavior in the pharmaceutical industry P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ... Marketing Letters 16, 293-308, 2005 | 111 | 2005 |
| Modeling marketing dynamics by time series econometrics K Pauwels, I Currim, MG Dekimpe, DM Hanssens, N Mizik, E Ghysels, ... Marketing Letters 15, 167-183, 2004 | 108 | 2004 |
| Firm innovation and the ratchet effect among consumer packaged goods firms C Moorman, S Wies, N Mizik, FJ Spencer Marketing Science 31 (6), 934-951, 2012 | 66 | 2012 |
| Earnings inflation through accruals and real activity manipulation: Its prevalence at the time of an SEO and the financial market consequences N Mizik, R Jacobson Available at SSRN 1031006, 2007 | 55 | 2007 |
| Stock return response modeling N Mizik, R Jacobson Assessing marketing strategy performance, 29-46, 2004 | 51 | 2004 |
| Financial markets research in marketing N Mizik, R Jacobson Journal of Marketing Research 46 (3), 320-324, 2009 | 50 | 2009 |
| Commentaries and rejoinder to" marketing and firm value: metrics, methods, findings, and future directions" MD Kimbrough, L McAlister, N Mizik, R Jacobson, MJ Garmaise, ... Journal of Marketing Research 46 (3), 313-329, 2009 | 39 | 2009 |
| Accounting for marketing activities: Implications for marketing research and practice N Mizik, D Nissim Available at SSRN 1768382, 2011 | 36 | 2011 |
| Talk about brand strategy N Mizik, R Jacobson Harvard Business Review 83 (10), 24-+, 2005 | 35 | 2005 |
