| Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement Y Li, Y Xie Journal of Marketing Research 57 (1), 1-19, 2020 | 822 | 2020 |
| The role of targeted communication and contagion in product adoption P Manchanda, Y Xie, N Youn Marketing Science 27 (6), 961-976, 2008 | 371 | 2008 |
| Measuring the lifetime value of customers acquired from google search advertising TY Chan, C Wu, Y Xie Marketing Science 30 (5), 837-850, 2011 | 178 | 2011 |
| Pricing, frills, and customer ratings D Kuksov, Y Xie Marketing Science 29 (5), 925-943, 2010 | 158 | 2010 |
| Understanding firm, physician and consumer choice behavior in the pharmaceutical industry P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ... Marketing Letters 16, 293-308, 2005 | 111 | 2005 |
| Facilitating fit revelation in the competitive market ZJ Gu, Y Xie Management Science 59 (5), 1196-1212, 2013 | 97 | 2013 |
| Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of the Personal versus the Community Network M Ameri, E Honka, Y Xie Marketing Science 38 (4), 567-583, 2019 | 91* | 2019 |
| It’s not just what you say, but how you say it: the effect of language style matching on perceived quality of consumer reviews A Liu, Y Xie, J Zhang Journal of Interactive Marketing 46, 70-86, 2019 | 82 | 2019 |
| Competition in a status goods market D Kuksov, Y Xie Journal of Marketing Research 49 (5), 609-623, 2012 | 75 | 2012 |
| Treatment effectiveness and side effects: A model of physician learning T Chan, C Narasimhan, Y Xie Management Science 59 (6), 1309-1325, 2013 | 59* | 2013 |
| The impact of mobile-app adoption on physical and online channels B Lim, Y Xie, E Haruvy Journal of Retailing 98 (3), 453-470, 2021 | 43 | 2021 |
| Modeling Multi-Channel Advertising Attribution Across Competitors Y Li, Y Xie, E Zheng MIS Quarterly 43 (1), 263-286, 2019 | 40* | 2019 |
| Digital piracy, creative productivity, and customer care effort: evidence from the digital publishing industry X Li, C Liao, Y Xie Marketing Science 40 (4), 2021 | 34 | 2021 |
| Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising S Nikki Lee-Wingate, Y Xie International Journal of Pharmaceutical and Healthcare Marketing 4 (3), 232-246, 2010 | 29 | 2010 |
| Price search and periodic price discounts X Zhang, TY Chan, Y Xie Management Science 64 (2), 495-510, 2018 | 23 | 2018 |
| Hedging your bets and assessing the outcome SJ Grant, Y Xie Journal of Marketing Research 44 (3), 516-524, 2007 | 23 | 2007 |
| Understanding sample usage and sampling as a promotion tool: state of industry practice and current research X Dong, M Li, Y Xie Innovation and marketing in the pharmaceutical industry: Emerging practices …, 2013 | 15 | 2013 |
| Value of Local Showrooms to Online Competitors J Samuel, ZE Zheng, Y Xie MIS Quarterly 44 (3), 1073-1106, 2020 | 14 | 2020 |
| The effect of survey participation on consumer behavior: The moderating role of marketing communication X Dong, R Janakiraman, Y Xie Marketing Science 33 (4), 567-585, 2014 | 14 | 2014 |
| From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network M Ameri, E Honka, Y Xie Journal of Marketing Research 60 (2), 329-354, 2023 | 11 | 2023 |
Elisabeth HonkaAssociate Professor of Marketing, University of California Los AngelesVerified email at anderson.ucla.edu
