Standardisation of marketing strategy by multinationals PA Rau, JF Preble International Marketing Review 4 (3), 18-28, 1987 | 161 | 1987 |
The environmental scanning practices of US multinationals in the late 1980's JF Preble, PA Rau, A Reichel Management International Review, 4-14, 1988 | 155 | 1988 |
Models of consumer behavior: The state of the art P Rau, S Samiee Journal of the Academy of Marketing Science 9, 300-316, 1981 | 65 | 1981 |
The role of marketing activities in the fuzzy front end of innovation: a study of the biotech industry M Schoonmaker, E Carayannis, P Rau The Journal of Technology Transfer 38 (6), 850-872, 2013 | 56 | 2013 |
National barriers to global competitiveness: the case of the IT industry in India A Chandra, T Fealey, P Rau Competitiveness Review: An International Business Journal 16 (1), 12-19, 2006 | 36 | 2006 |
Stability of usage segments, membership shifts across segments and implications for marketing strategy-an empirical examination MY Hu, PA Rau The Mid-Atlantic Journal of Business 31 (2), 161, 1995 | 25 | 1995 |
Early‐stage of innovations: Selection system criteria for funding US Biotech SMEs MG Schoonmaker, GT Solomon, PA Rau Journal of Small Business Management 55, 60-75, 2017 | 20 | 2017 |
Marketing strategies for the new Europe: A North American perspective on 1992 JK Ryans, PA Rau (No Title), 1990 | 16 | 1990 |
Planning in Higher Education: A Multiple Scenario Forecasting Approach. JF Preble, PA Rau Planning for higher education 14 (2), 1-6, 1986 | 13 | 1986 |
Market potential and foreign direct investment: exploring the relationship in emerging markets ANM Waheeduzzaman, PA Rau Journal of Competitiveness Studies 14 (1), 44, 2006 | 12 | 2006 |
Organizational responses of US multinationals to EC-1992: an empirical study JR Krum, PA Rau Journal of International Marketing 1 (2), 49-70, 1993 | 11 | 1993 |
The environmental scanning practices of multinational firms-an assessment JF Preble, PA Rau, A Reichel International Journal of Management 6 (1), 18-28, 1989 | 10 | 1989 |
THE MARKETING-RESEARCH PROCESS-ROLE PERCEPTIONS OF RESEARCHERS AND USERS JR Krum, PA Rau, SK Keiser Journal of Advertising Research 27 (6), 9-21, 1988 | 10 | 1988 |
India business: Finding opportunities in this big emerging market A Chandra, PA Rau, JK Ryans Paramount Market Publishing, 2002 | 9 | 2002 |
“Name your price”–online auctions and reference prices K A. Majid, A Bryant, P A. Rau Journal of Product & Brand Management 23 (6), 420-428, 2014 | 8 | 2014 |
Corporate public issue advertising: An analysis of the attitudes of chief executives PA Rau, JF Preble International Journal of Advertising 7 (4), 293-306, 1988 | 8 | 1988 |
Small-to medium-size biotech firms’ marketing efforts during the fuzzy front end of innovation MG Schoonmaker, PA Rau Journal of Medical Marketing 14 (1), 49-56, 2014 | 6 | 2014 |
Online/offline (hybrid) consumers and the attention economy PA Rau Thunderbird International Business Review 46 (2), 221-226, 2004 | 6 | 2004 |
Awareness advertising and international market segmentation: an analysis PA Rau International Journal of Advertising 6 (4), 313-321, 1987 | 6 | 1987 |
An Examination of the Trends in Corporate Advertising on Public Issues by National and Multinational Firms. PA Rau | 5 | 1984 |