| Metaverse as a disruptive technology revolutionising tourism management and marketing D Buhalis, D Leung, M Lin Tourism Management 97, 104724, 2023 | 431 | 2023 |
| Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing D Buhalis, MS Lin, D Leung International Journal of Contemporary Hospitality Management 35 (2), 701-716, 2022 | 354 | 2022 |
| Destination image through social media analytics and survey method MS Lin, Y Liang, JX Xue, B Pan, A Schroeder International Journal of Contemporary Hospitality Management 33 (6), 2219-2238, 2021 | 69 | 2021 |
| Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry MS Lin, YK Chung Tourism Economics 25 (4), 639-658, 2019 | 50 | 2019 |
| Formal and informal SME financing in the restaurant industry: The impact of macroenvironment MS Lin, HJ Song, A Sharma, S Lee Journal of Hospitality and Tourism Management 45, 276-284, 2020 | 48 | 2020 |
| Firm performance during a crisis: Effects of adhocracy culture, incremental product innovation, and firm size BM Noone, MS Lin, A Sharma Journal of Hospitality & Tourism Research 48 (1), 153-183, 2024 | 33 | 2024 |
| Does family matter? The moderating role of family involvement on the relationship between CSR and firm performance J Yeon, MS Lin, S Lee, A Sharma International Journal of Contemporary Hospitality Management 33 (10), 3729-3751, 2021 | 30 | 2021 |
| Scarcity-based price promotions: how effective are they in a revenue management environment? BM Noone, MS Lin Journal of Hospitality & Tourism Research 44 (6), 883-907, 2020 | 23 | 2020 |
| Assessing the validity of mobile device data for estimating visitor demographics and visitation patterns in Yellowstone National Park Y Liang, J Yin, B Pan, MS Lin, L Miller, BD Taff, G Chi Journal of Environmental Management 317, 115410, 2022 | 22 | 2022 |
| COVID-19’s impact on visitation behavior to US national parks from communities of color: Evidence from mobile phone data C Alba, B Pan, J Yin, WL Rice, P Mitra, MS Lin, Y Liang Scientific Reports 12 (1), 13398, 2022 | 22 | 2022 |
| Information asymmetry in the innovation adoption decision of tourism and hospitality SMEs in emerging markets: A mixed-method analysis MS Lin, A Sharma, B Pan, D Quadri-Felitti Tourism Management 99, 104793, 2023 | 21 | 2023 |
| Social, ethical, and moral issues in smart tourism development in destinations B Pan, MS Lin, Y Liang, A Akyildiz, SY Park Journal of Smart Tourism 1 (1), 9-17, 2021 | 21 | 2021 |
| Role of signals in consumers’ economic valuation of restaurant choices MS Lin, A Sharma, Y Ouyang Journal of Hospitality & Tourism Research 44 (7), 1080-1100, 2020 | 21 | 2020 |
| Entertainer celebrity vs. celebrity chefs: The joint effect of celebrity endorsement and power distance belief on restaurant consumers D Huo, MS Lin, X Zheng, L Zhang International Journal of Hospitality Management 106, 103291, 2022 | 17 | 2022 |
| Assessing the validity of SafeGraph data for visitor monitoring in Yellowstone National Park Y Liang, J Yin, B Pan, M Lin, G Chi | 14 | 2021 |
| An assessment of prospect theory in tourism decision-making research G Lin, MS Lin, H Song Journal of Travel Research 63 (2), 275-297, 2024 | 12 | 2024 |
| Consumers’ knowledge and handling practices associated with fresh-cut produce in the United States H Yu, Z Lin, MS Lin, JA Neal, SA Sirsat Foods 11 (14), 2167, 2022 | 11 | 2022 |
| Do guests care more about hotel cleanliness during COVID-19? Understanding factors associated with cleanliness importance of hotel guests Y Yang, MS Lin, VP Magnini International Journal of Contemporary Hospitality Management 36 (1), 239-258, 2024 | 7 | 2024 |
| The impact of culture on small tourism businesses’ access to finance: The moderating role of gender inequality MS Lin, IN Jung, A Sharma Journal of Sustainable Tourism 32 (3), 480-499, 2024 | 6 | 2024 |
| Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry: views from a developing country MS Lin, H Zhang, Y Luo, Y Li Journal of Travel & Tourism Marketing 41 (1), 154-168, 2024 | 4 | 2024 |
