| Alternative modes of measuring store image: An empirical assessment of structured versus unstructured measures J Chowdhury, J Reardon, R Srivastava Journal of Marketing Theory and Practice 6 (2), 72-86, 1998 | 379 | 1998 |
| Can’t leave it at home? The effects of personal stress on burnout and salesperson performance MC Peasley, B Hochstein, BP Britton, RV Srivastava, GT Stewart Journal of Business Research 117, 58-70, 2020 | 133 | 2020 |
| Influence of personal characteristics on salespeople's coping style R Srivastava, JK Sager Journal of Personal Selling & Sales Management 19 (2), 47-57, 1999 | 107 | 1999 |
| Effects of job perceptions on job behaviors: Implications for sales performance TL Holmes, R Srivastava Industrial Marketing Management 31 (5), 421-428, 2002 | 92 | 2002 |
| Coping intelligence: Coping strategies and organizational commitment among boundary spanning employees R Srivastava, TLP Tang Journal of Business Ethics 130, 525-542, 2015 | 72 | 2015 |
| How experiential marketing can be used to build brands–a case study of two specialty stores R Kumar Innovative Marketing 4 (2), 70-76, 2008 | 39 | 2008 |
| Effects of relationalism and readiness on EDI collaboration and outcomes TL Holmes, R Srivastava Journal of Business & Industrial Marketing 14 (5/6), 390-402, 1999 | 39 | 1999 |
| The will to win: an investigation of how sales managers can improve the quantitative aspects of their sales force’s effort R Srivastava, D Strutton, LE Pelton Journal of Marketing Theory and Practice 9 (2), 11-26, 2001 | 37 | 2001 |
| Understanding the salespeople's “feedback‐satisfaction” linkage: what role does job perceptions play? R Srivastava, D Rangarajan Journal of Business & Industrial Marketing 23 (3), 151-160, 2008 | 33 | 2008 |
| The Matthew Effect in talent management strategy: Reducing exhaustion, increasing satisfaction, and inspiring commission among boundary spanning employees RV Srivastava, T Tang Journal of Business & Industrial Marketing 37 (3), 477-496, 2022 | 31 | 2022 |
| Coping intelligence theory: coping strategies, satisfaction and sales commission RV Srivastava, T Tang Journal of Business & Industrial Marketing 33 (5), 610-624, 2018 | 21 | 2018 |
| The impact of self-efficacy on expectancy, effort, and adaptive selling in a personal selling context RC McMurrian, R Srivastava, T Holmes American Marketing Association. Conference Proceedings 13, 399, 2002 | 18 | 2002 |
| Factors influencing organisational effectiveness in the educational sector S Pandya, RK Srivastava European Journal of Education Studies, 2017 | 15 | 2017 |
| The impact of adverse life events on salesperson relationships with customers D Rangarajan, M Peasley, B Paesbrugghe, RV Srivastava, GT Stewart Journal of Business & Industrial Marketing 36 (12), 2126-2138, 2021 | 13 | 2021 |
| Selling on the Internet into the franchisee's territory: Is it breach of contract, bad faith, or fair competition? G Fontenot, A Keaty, R Srivastava Journal of marketing Channels 13 (3), 79-83, 2006 | 9 | 2006 |
| The Role of Coping in Salespeople’s Satisfaction and Its Effect on Salespeople’s Ethics RV Srivastava Sumy State University, 2019 | 8 | 2019 |
| Salespeople Stress and How Should They Cope With It To Avoid the Burnout R Srivastava Sumy State University, 2018 | 8 | 2018 |
| Will multiple endorsements communication strategy by a celebrity work in educated consumer segment? RK Srivastava Innovative Marketing 7 (2), 2011 | 8 | 2011 |
| A model of the determinants and outcomes of salespeople's coping style K Naletelich, JK Sager, AJ Dubinsky, R Srivastava International Journal of Business and Management 9 (6), 1, 2014 | 7 | 2014 |
| From boots to books: consumer attitudes toward veterans support by higher education institutions CB Ward, RV Srivastava, D Roy, LM Matthews, DR Edmondson, T Graeff Journal of Marketing for Higher Education 31 (1), 91-106, 2021 | 6 | 2021 |
Thomas Li-Ping Tang, Ph.D.Professor of Management, Middle Tennessee State UniversityVerified email at mtsu.edu
