| Determining where to shop: Fixed and variable costs of shopping DR Bell, TH Ho, CS Tang Journal of marketing Research 35 (3), 352-369, 1998 | 914 | 1998 |
| Shopping behavior and consumer preference for store price format: Why “large basket” shoppers prefer EDLP DR Bell, JM Lattin Marketing Science 17 (1), 66-88, 1998 | 909 | 1998 |
| How to win in an omnichannel world DR Bell, S Gallino, A Moreno MIT Sloan Management Review, 2014 | 801 | 2014 |
| The decomposition of promotional response: An empirical generalization DR Bell, J Chiang, V Padmanabhan Marketing Science 18 (4), 504-526, 1999 | 695 | 1999 |
| Offline showrooms in omnichannel retail: Demand and operational benefits DR Bell, S Gallino, A Moreno Management Science 64 (4), 1629-1651, 2018 | 673 | 2018 |
| From point of purchase to path to purchase: How preshopping factors drive unplanned buying DR Bell, D Corsten, G Knox Journal of Marketing 75 (1), 31-45, 2011 | 464 | 2011 |
| The inter-store mobility of supermarket shoppers H Rhee, DR Bell Journal of Retailing 78 (4), 225-237, 2002 | 396 | 2002 |
| Looking for loss aversion in scanner panel data: The confounding effect of price response heterogeneity DR Bell, JM Lattin Marketing Science 19 (2), 185-200, 2000 | 337 | 2000 |
| Seven barriers to customer equity management D Bell, J Deighton, WJ Reinartz, RT Rust, G Swartz Journal of service Research 5 (1), 77-85, 2002 | 311 | 2002 |
| Neighborhood effects and trial on the Internet: Evidence from online grocery retailing DR Bell, S Song Quantitative Marketing and Economics 5, 361-400, 2007 | 269 | 2007 |
| Choice and the Internet: From clickstream to research stream RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ... Marketing letters 13, 245-258, 2002 | 262 | 2002 |
| Store choice and shopping behavior: how price format works CS Tang, DR Bell, TH Ho California management review 43 (2), 56-74, 2001 | 247 | 2001 |
| Rational shopping behavior and the option value of variable pricing TH Ho, CS Tang, DR Bell Management science 44 (12-part-2), S145-S160, 1998 | 215 | 1998 |
| The role of internal reference points in the category purchase decision DR Bell, RE Bucklin Journal of Consumer Research 26 (2), 128-143, 1999 | 190 | 1999 |
| Showrooms and information provision in omni‐channel retail D Bell, S Gallino, A Moreno Production and Operations Management 24 (3), 360-362, 2015 | 182 | 2015 |
| Political ecology R Keil, L Fawcett, P Penz, D Bell Global and local. London/New York, 1998 | 179 | 1998 |
| Spatiotemporal analysis of imitation behavior across new buyers at an online grocery retailer J Choi, SK Hui, DR Bell Journal of Marketing Research 47 (1), 75-89, 2010 | 161 | 2010 |
| Spatial models in marketing ET Bradlow, B Bronnenberg, GJ Russell, N Arora, DR Bell, SD Duvvuri, ... Marketing letters 16, 267-278, 2005 | 159 | 2005 |
| Preference minorities and the Internet J Choi, DR Bell Journal of Marketing Research 48 (4), 670-682, 2011 | 150 | 2011 |
| Creating win–win trade promotions: theory and empirical analysis of scan-back trade deals X Drèze, DR Bell Marketing science 22 (1), 16-39, 2003 | 150 | 2003 |
Toni MorenoHarvard Business SchoolVerified email at hbs.edu
