| Motivations and antecedents of consumer engagement with brand pages on social networking sites WHS Tsai, LR Men Journal of Interactive Advertising 13 (2), 76-87, 2013 | 964 | 2013 |
| How companies cultivate relationships with publics on social network sites: Evidence from China and the United States LR Men, WHS Tsai Public Relations Review 38 (5), 723-730, 2012 | 407 | 2012 |
| Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA WHS Tsai, LR Men Journal of Marketing Communications 23 (1), 2-21, 2017 | 389 | 2017 |
| Beyond liking or following: Understanding public engagement on social networking sites in China LR Men, WHS Tsai Public Relations Review 39 (1), 13-22, 2013 | 342 | 2013 |
| How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue WHS Tsai, Y Liu, CH Chuan Journal of Research in Interactive Marketing 15 (3), 460-482, 2021 | 284 | 2021 |
| Perceptual, attitudinal, and behavioral outcomes of organization–public engagement on corporate social networking sites LR Men, WHS Tsai Journal of public relations research 26 (5), 417-435, 2014 | 268 | 2014 |
| Infusing social media with humanity: Corporate character, public engagement, and relational outcomes LR Men, WHS Tsai Public Relations Review 41 (3), 395-403, 2015 | 237 | 2015 |
| Social presence and digital dialogic communication: Engagement lessons from top social CEOs LR Men, WHS Tsai, ZF Chen, YG Ji Journal of Public Relations Research 30 (3), 83-99, 2018 | 210 | 2018 |
| Social CEOs: The effects of CEOs’ communication styles and parasocial interaction on social networking sites WHS Tsai, LR Men New media & society 19 (11), 1848-1867, 2017 | 200 | 2017 |
| Framing artificial intelligence in American newspapers CH Chuan, WHS Tsai, SY Cho Proceedings of the 2019 AAAI/ACM Conference on AI, Ethics, and Society, 339-344, 2019 | 197 | 2019 |
| Public engagement with CEOs on social media: Motivations and relational outcomes LR Men, WHS Tsai Public Relations Review 42 (5), 932-942, 2016 | 197 | 2016 |
| Young Chinese consumers’ snob and bandwagon luxury consumption preferences WS Tsai, Q Yang, Y Liu Journal of International Consumer Marketing 25 (5), 290-304, 2013 | 138 | 2013 |
| Toward an integrated model of public engagement on corporate social networking sites: Antecedents, the process, and relational outcomes LR Men, WHS Tsai International Journal of Strategic Communication 7 (4), 257-273, 2013 | 137 | 2013 |
| How minority consumers use targeted advertising as pathways to self-empowerment WHS Tsai Journal of Advertising 40 (3), 85-98, 2011 | 128 | 2011 |
| Social media usage and acculturation: A test with Hispanics in the US C Li, WHS Tsai Computers in Human Behavior 45, 204-212, 2015 | 117 | 2015 |
| Cultural values reflected in corporate pages on popular social network sites in China and the United States WH Tsai, LR Men Journal of Research in Interactive Marketing 6 (1), 42-58, 2012 | 107 | 2012 |
| Demystifying computer-generated imagery (CGI) influencers: The effect of perceived anthropomorphism and social presence on brand outcomes RJ Ahn, SY Cho, W Sunny Tsai Journal of interactive advertising 22 (3), 327-335, 2022 | 101 | 2022 |
| Social messengers as the new frontier of organization-public engagement: A WeChat study WHS Tsai, RL Men Public relations review 44 (3), 419-429, 2018 | 97 | 2018 |
| Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness S Tian, W Tao, C Hong, WHS Tsai International journal of advertising 41 (6), 1017-1037, 2022 | 95 | 2022 |
| Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines WHS Tsai, D Lun, N Carcioppolo, CH Chuan Psychology & marketing 38 (12), 2377-2392, 2021 | 95 | 2021 |
Linjuan Rita MenProfessor & Director, College of Journalism and Communications, University of FloridaVerified email at ufl.edu
