Katherine Taken Smith
Cited by
Cited by
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
KT Smith
Journal of Strategic Marketing 19 (6), 489-499, 2011
Longitudinal study of digital marketing strategies targeting Millennials
K Taken Smith
Journal of Consumer Marketing 29 (2), 86-92, 2012
Selling to Millennials with online reviews
WG Mangold, KT Smith
Business Horizons 55 (2), 141-153, 2012
Longitudinal study of green marketing strategies that influence Millennials
KT Smith, TR Brower
Journal of Strategic Marketing 20 (6), 535-551, 2012
Work-life balance perspectives of marketing professionals in generation Y
KT Smith
Services Marketing Quarterly 31 (4), 434-447, 2010
Do gender, educational level, religiosity, and work experience affect the ethical decision-making of US accountants?
AC Keller, KT Smith, LM Smith
Critical Perspectives on Accounting 18 (3), 299-314, 2007
Does brand management of corporate reputation translate into higher market value?
KT Smith, M Smith, K Wang
Journal of Strategic Marketing 18 (3), 201-221, 2010
An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly
KT Smith
Journal of Strategic Marketing 18 (6), 437-450, 2010
Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality
KT Smith
Journal of Strategic Marketing 27 (1), 67-80, 2019
Which CSR-Related Headings Do Fortune 500 Companies Use on Their Websites?
KT Smith, JJ Alexander
Business Communication Quarterly 76 (2), 155-171, 2013
Marketing via smart speakers: what should Alexa say?
KT Smith
Journal of Strategic Marketing 28 (4), 350-365, 2020
Employee-friendly companies and work-life balance: is there an impact on financial performance and risk level?
JL Blazovich, KT Smith, M Smith
Journal of Organizational Culture, Communications and Conflict, Forthcoming, 2013
Hospital Marketing and Communications Via Social Media
KT Smith
Services Marketing Quarterly 38 (3), 187-201, 2017
Social media adoption by corporations: An examination by platform, industry, size, and financial performance
KT Smith, JL Blazovich, LM Smith
Academy of Marketing Studies Journal 19 (2), 127, 2015
How work-life balance, job performance, and ethics connect: Perspectives of current and future accountants
KT Smith, LM Smith, TR Brower
Research on Professional Responsibility and Ethics in Accounting 20, 219-238, 2016
Examination of cybercrime and its effects on corporate stock value
KT Smith, A Jones, L Johnson, LM Smith
Journal of Information, Communication and Ethics in Society 17 (1), 42-60, 2019
Case studies of cybercrime and its impact on marketing activity and shareholder value
KT Smith, M Smith, JL Smith
Academy of Marketing Studies Journal, 2011
Microsoft Excel for accounting principles
KT Smith, LM Smith, LC Smith
Prentice Hall, 2000
An examination of mobile app usage and the user’s life satisfaction
S Linnhoff, KT Smith
Journal of Strategic Marketing 25 (7), 581-617, 2017
An examination of financial performance and risk of environmentally friendly'green'companies
JL Blazovich, KT Smith, LM Smith
J. Legal Ethical & Regul. Isses 16, 121, 2013
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