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Katherine Taken Smith
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Year
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
KT Smith
Journal of Strategic Marketing 19 (6), 489-499, 2011
7272011
Longitudinal study of digital marketing strategies targeting Millennials
K Taken Smith
Journal of Consumer Marketing 29 (2), 86-92, 2012
6082012
Selling to Millennials with online reviews
WG Mangold, KT Smith
Business Horizons 55 (2), 141-153, 2012
3412012
Longitudinal study of green marketing strategies that influence Millennials
KT Smith, TR Brower
Journal of Strategic Marketing 20 (6), 535-551, 2012
3252012
Work-life balance perspectives of marketing professionals in generation Y
KT Smith
Services Marketing Quarterly 31 (4), 434-447, 2010
3062010
Do gender, educational level, religiosity, and work experience affect the ethical decision-making of US accountants?
AC Keller, KT Smith, LM Smith
Critical Perspectives on Accounting 18 (3), 299-314, 2007
2962007
Does brand management of corporate reputation translate into higher market value?
KT Smith, M Smith, K Wang
Journal of Strategic Marketing 18 (3), 201-221, 2010
2892010
An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly
KT Smith
Journal of Strategic Marketing 18 (6), 437-450, 2010
1782010
Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality
KT Smith
Journal of Strategic Marketing 27 (1), 67-80, 2019
1672019
Which CSR-Related Headings Do Fortune 500 Companies Use on Their Websites?
KT Smith, JJ Alexander
Business Communication Quarterly 76 (2), 155-171, 2013
1272013
Marketing via smart speakers: what should Alexa say?
KT Smith
Journal of Strategic Marketing 28 (4), 350-365, 2020
992020
Employee-friendly companies and work-life balance: is there an impact on financial performance and risk level?
JL Blazovich, KT Smith, M Smith
Journal of Organizational Culture, Communications and Conflict, Forthcoming, 2013
792013
Hospital Marketing and Communications Via Social Media
KT Smith
Services Marketing Quarterly 38 (3), 187-201, 2017
752017
Social media adoption by corporations: An examination by platform, industry, size, and financial performance
KT Smith, JL Blazovich, LM Smith
Academy of Marketing Studies Journal 19 (2), 127, 2015
742015
How work-life balance, job performance, and ethics connect: Perspectives of current and future accountants
KT Smith, LM Smith, TR Brower
Research on Professional Responsibility and Ethics in Accounting 20, 219-238, 2016
702016
Examination of cybercrime and its effects on corporate stock value
KT Smith, A Jones, L Johnson, LM Smith
Journal of Information, Communication and Ethics in Society 17 (1), 42-60, 2019
662019
Case studies of cybercrime and its impact on marketing activity and shareholder value
KT Smith, M Smith, JL Smith
Academy of Marketing Studies Journal, 2011
662011
Microsoft Excel for accounting principles
KT Smith, LM Smith, LC Smith
Prentice Hall, 2000
61*2000
An examination of mobile app usage and the user’s life satisfaction
S Linnhoff, KT Smith
Journal of Strategic Marketing 25 (7), 581-617, 2017
582017
An examination of financial performance and risk of environmentally friendly'green'companies
JL Blazovich, KT Smith, LM Smith
J. Legal Ethical & Regul. Isses 16, 121, 2013
572013
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