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William J Montford
William J Montford
Assistant Professor, University of North Florida
Verified email at unf.edu
Title
Cited by
Cited by
Year
How gender and financial self‐efficacy influence investment risk taking
W Montford, RE Goldsmith
International journal of consumer studies 40 (1), 101-106, 2016
2302016
When companies do good, are their products good for you? How corporate social responsibility creates a health halo
J Peloza, C Ye, WJ Montford
Journal of Public Policy & Marketing 34 (1), 19-31, 2015
1372015
Religion's influence on the financial well‐being of consumers: a conceptual framework and research agenda
S Sarofim, E Minton, A Hunting, DE Bartholomew, S Zehra, W Montford, ...
Journal of Consumer Affairs 54 (3), 1028-1061, 2020
412020
The impact of masculinity stress on preferences and willingness-to-pay for red meat
RMD Mesler, RB Leary, WJ Montford
Appetite 171, 105729, 2022
292022
The relationships between masculine gender role discrepancy, discrepancy stress and men's health-related behavior
RMD Mesler, RB Leary, WJ Montford
Personality and Individual Differences 184, 111205, 2022
172022
The impact of implicit self-theories and loss salience on financial risk
WJ Montford, RB Leary, DM Nagel
Journal of Business Research 99, 1-11, 2019
172019
This meat or that alternative? How masculinity stress influences food choice when goals are conflicted
RB Leary, R MacDonnell Mesler, WJ Montford, J Chernishenko
Frontiers in Nutrition 10, 1111681, 2023
102023
No pain, no gain: how PACE information attenuates consumption
WJ Montford, J Peloza, RE Goldsmith
Journal of Consumer Marketing 34 (7), 525-540, 2017
82017
Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes
RB Leary, RMD Mesler, B Simpson, MD Meng, W Montford
Journal of Consumer Affairs 56 (3), 1046-1061, 2022
52022
The impact of masculinity stress on preferences and willingness-to-pay for red meat. Appetite, 171, Article 105729
RM Mesler, RB Leary, WJ Montford
52021
The effects of implicit firm theory on customer engagement and firm-related judgments
RB Leary, T Burnham, W Montford
Journal of Consumer Marketing 38 (7), 751-765, 2021
42021
The influence of descriptive norms on investment risk
WJ Montford, RE Goldsmith
12014
Avoiding Financial Information: The Roles of Fate and Money Beliefs
WJ Montford, IC Timmerman
Journal of Consumer Behaviour, 2024
2024
Better or different? Self‐differentiating appeals interact with self‐theories to predict volunteer intentions
WJ Montford, RMD Mesler, J Chernishenko, RB Leary
Journal of Philanthropy and Marketing 29 (2), e1844, 2024
2024
Informing consumer decision-making: Two empirical studies
WJ Montford IV
The Florida State University, 2016
2016
Mediation: A Review and Analysis of the Approaches for Discovering Mediating Relationships
WJ Montford, RE Goldsmith
2015
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