| Gender-role portrayals in television advertising across the globe J Matthes, M Prieler, K Adam Sex Roles 75 (7-8), 314-327, 2016 | 256 | 2016 |
| Gender digital divide in Rwanda: A qualitative analysis of socioeconomic factors N Mumporeze, M Prieler Telematics and Informatics 34 (7), 1285-1293, 2017 | 142 | 2017 |
| Broadening the scope of social media effect research on body image concerns M Prieler, J Choi Sex Roles 71 (11-12), 378-388, 2014 | 110 | 2014 |
| Gender Representation in Philippine Television Advertisements M Prieler, D Centeno Sex roles 69 (5-6), 276-288, 2013 | 98 | 2013 |
| Gender representation of older people in Japanese television advertisements M Prieler, F Kohlbacher, S Hagiwara, A Arima Sex Roles 64 (5-6), 405-415, 2011 | 72 | 2011 |
| When I chat online, I feel relaxed and work better: Exploring the use of social media in the public sector workplace in Rwanda D Nduhura, M Prieler Telecommunications Policy 41 (7-8), 708-716, 2017 | 63 | 2017 |
| The representation of older people in television advertisements and social change: the case of Japan M Prieler, F Kohlbacher, S Hagiwara, A Arima Ageing & Society 35 (4), 865-887, 2015 | 57 | 2015 |
| Othering, racial hierarchies and identity construction in Japanese television advertising M Prieler International Journal of Cultural Studies 13 (5), 511-529, 2010 | 56 | 2010 |
| Gender Stereotypes in Spanish-and English-Language Television Advertisements in the United States M Prieler Mass Communication and Society 19 (3), 275-300, 2016 | 52 | 2016 |
| The Relationships among Self-Worth Contingency on Others’ Approval, Appearance Comparisons on Facebook, and Adolescent Girls’ Body Esteem: A Cross-Cultural Study M Prieler, J Choi, HE Lee International Journal of Environmental Research and Public Health 18 (3), 901, 2021 | 44 | 2021 |
| Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea M Prieler, A Ivanov, S Hagiwara Comunicación y sociedad= Communication & Society 28 (1), 27-43, 2015 | 42 | 2015 |
| The Representation of Older People in East Asian Television Advertisements M Prieler, A Ivanov, S Hagiwara The International Journal of Aging and Human Development 85 (1), 67-89, 2017 | 40 | 2017 |
| How older people are represented in Japanese TV commercials: A content analysis M Prieler, F Kohlbacher, S Hagiwara, A Arima Keio Communication Review 31, 5-21, 2009 | 36 | 2009 |
| Advertising in the Aging Society M Prieler, F Kohlbacher Palgrave Macmillan UK:, 2016 | 32* | 2016 |
| Older celebrity versus non-celebrity television advertising: A Japanese perspective M Prieler, F Kohlbacher, S Hagiwara, A Arima Keio Communication Review 32, 5-23, 2010 | 32 | 2010 |
| How influencers’ social media posts have an influence on audience engagement among young consumers F Fan, K Chan, Y Wang, Y Li, M Prieler Young Consumers 24 (4), 427-444, 2023 | 26 | 2023 |
| Face-ism from an International Perspective: Gendered Self-Presentation in Online Dating Sites Across Seven Countries M Prieler, F Kohlbacher Sex Roles 77 (9-10), 604-614, 2017 | 23 | 2017 |
| Gender Representation in a Confucian Society: South Korean Television Advertisements M Prieler Asian Women 28 (2), 1-26, 2012 | 22 | 2012 |
| Nudity of Male and Female Characters in Television Advertising Across 13 Countries J Matthes, M Prieler Journalism & Mass Communication Quarterly 97 (4), 1101-1122, 2020 | 17 | 2020 |
| Gender Portrayals of Older People in Japanese Television Advertisements: Continuity or Change? M Prieler, F Kohlbacher, S Hagiwara, A Arima Asian Women 33 (1), 25-47, 2017 | 15 | 2017 |
