The medium is not the message: Advertising effectiveness and content evaluation in print and on the web K Gallagher, KD Foster, J Parsons Journal of Advertising Research 41 (4), 57-70, 2001 | 288 | 2001 |
A tale of two studies: Replicating ‘advertising effectiveness and content evaluation in print and on the web’ K Gallagher, J Parsons, KD Foster Journal of Advertising Research 41 (4), 71-81, 2001 | 125 | 2001 |
Understanding Chinese Students' Learning Needs in Western Business Classrooms. KD Foster, DM Stapleton International Journal of Teaching and Learning in Higher Education 24 (3 …, 2012 | 53 | 2012 |
Messages in the medium: An experimental investigation of Web Advertising effectiveness and attitudes toward Web content J Parsons, K Gallagher, KD Foster Proceedings of the 33rd Annual Hawaii International Conference on System …, 2000 | 26 | 2000 |
Teaching gender issues in management education: The role of experiential approaches KA Arnold, D Foster Integrating Gender Equality into Business and Management Education, 358-375, 2017 | 2 | 2017 |
Using the Internet to build realism in teaching requirements analysis J Parsons, KD Foster Journal of Information Systems Education 11 (3), 141-146, 2000 | 2 | 2000 |
An Experimental Comparison of the Effectiveness of Print versus Hypertext Advertising K Gallagher, KD Foster, J Parsons ADMINISTRATIVE SCIENCES ASSOCIATION OF CANADA-ANNUAL CONFERENCE- 20, 116-125, 1999 | 1 | 1999 |
Technology-Mediated Active Learning in Information Systems Development Pedagogy: A Case Study KD Foster, J Parsons | 1 | 1997 |
The Tension Created by the Use of PowerPoint in University Business Schools D Foster EdMedia+ Innovate Learning, 1057-1066, 2015 | | 2015 |
Technology-Mediated Active Learning in Information Systems Development Pedagogy: A Case Study BJ Parsons, KD Foster AMCIS 1997 Proceedings, 173, 1997 | | 1997 |