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Pushkala Raman
Pushkala Raman
Verified email at twu.edu
Title
Cited by
Cited by
Year
The role of relational information processes and technology use in customer relationship management
S Jayachandran, S Sharma, P Kaufman, P Raman
Journal of marketing 69 (4), 177-192, 2005
15892005
An empirical investigation of online consumer purchasing behavior
M Ahuja, B Gupta, P Raman
Communications of the ACM 46 (12), 145-151, 2003
4052003
Leveraging CRM for sales: the role of organizational capabilities in successful CRM implementation
P Raman, CM Wittmann, NA Rauseo
Journal of Personal Selling & Sales Management 26 (1), 39-53, 2006
2752006
Customer information sharing with e-vendors: The roles of incentives and trust
K Premazzi, S Castaldo, M Grosso, P Raman, S Brudvig, CF Hofacker
International Journal of Electronic Commerce 14 (3), 63-91, 2010
1472010
Turning good citizens into even better ones: The impact of program characteristics and motivations on service learning outcomes
P Raman, K Pashupati
Journal of Nonprofit & Public Sector Marketing 10 (2), 187-206, 2002
542002
The effects of employee attitudes on workplace charitable donations
P Raman, JJ Zboja
Journal of Nonprofit & Public Sector Marketing 16 (1-2), 41-60, 2006
352006
Is CRM really doomed to fail? An exploratory study of the barriers to CRM implementation
P Raman, K Pashupati
Journal of Customer Behaviour 3 (1), 5-26, 2004
302004
Online privacy: the impact of self perceived technological competence
P Raman, K Pashupati
Enhancing Knowledge Development in Marketing 5 (1), 26-27, 2004
192004
THE IMPACT OF FIT AND GOAL CONGRUENCY ON CONSUMERS'ATTITUDE TO BRAND EXTENSIONS.
S Brudvig, P Raman
Marketing Management Journal 16 (2), 2006
182006
Online privacy: Consumer concerns and technological competence
P Raman, K Pashupati
Contemporary Research in E-Marketing, Volume 1, 200-225, 2005
102005
Web Banner Ads on India's Online Newspapers: Who's Talking and to Whom?
K Pashupati, P Raman
PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 87-88, 1999
51999
Scan Me if you will: A study of QR code use
P Raman, K Jacklyne
Society for Marketing Advances Proceedings, p147-149, 2012
22012
AVOIDANCE, FALSIFICATION, AND PRAGMATIC CAUTION: THE IMPACT OF TECHNOLOGY COMFORT ON CONSUMERS’ONLINE PRIVACY COPING STRATEGIES
P Raman, K Pashupati
Proceedings of the 2008 AMA Winter Educators’ Conference, 2008
22008
Do I know that Face?'The Impact of Celebrity Identification on Attitude Toward the Ad and Brand
K Pashupati, P Raman, D Kuhlmeier
PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 245-246, 2003
22003
Understanding customer commitment: A multiple foci model
P Raman
Texas A&M University, 2000
22000
His Masters' Voices: The Single Agent-Dual Principal Problem in Service Encounters
P Raman, K Pashupati
Marketing Theory and Applications: AMA Win-ter Educator Conference, David W …, 1995
21995
Commitment: A review and synthesis
P Raman
American Marketing Association. Conference Proceedings 12, 76, 2001
12001
The determinants of team selling strategy in industrial purchasing
P Raman
AMA winter educator's conference proceedings," Chicago Illinois USA …, 1992
11992
Channel Choices in a Post COVID World: A Cross National Study of the US and India
P Raman, S Patre, ME Barua
International Society of Marketing, 11, 2022
2022
Gamification in Market Research
K Pashupati, P Raman
2016
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Articles 1–20