| Perceived harm, addictiveness, and social acceptability of tobacco products and marijuana among young adults: marijuana, hookah, and electronic cigarettes win CJ Berg, E Stratton, GL Schauer, M Lewis, Y Wang, M Windle, M Kegler Substance use & misuse 50 (1), 79-89, 2015 | 373 | 2015 |
| Conducting research in marketing with quasi-experiments A Goldfarb, C Tucker, Y Wang Journal of Marketing 86 (3), 1-20, 2022 | 112 | 2022 |
| Enduring effects of goal achievement and failure within customer loyalty programs: A large-scale field experiment Y Wang, M Lewis, C Cryder, J Sprigg Marketing Science 35 (4), 565-575, 2016 | 110 | 2016 |
| How can machine learning aid behavioral marketing research? L Hagen, K Uetake, N Yang, B Bollinger, AJB Chaney, D Dzyabura, ... Marketing Letters 31, 361-370, 2020 | 54 | 2020 |
| A border strategy analysis of ad source and message tone in senatorial campaigns Y Wang, M Lewis, DA Schweidel Marketing Science 37 (3), 333-355, 2018 | 45 | 2018 |
| The unintended consequences of countermarketing strategies: How particular antismoking measures may shift consumers to more dangerous cigarettes Y Wang, M Lewis, V Singh Marketing Science 35 (1), 55-72, 2016 | 39 | 2016 |
| Mobile hailing technology and taxi driving behaviors Y Wang, C Wu, T Zhu Marketing Science 38 (5), 734-755, 2019 | 31 | 2019 |
| Tobacco control environment in the United States and individual consumer characteristics in relation to continued smoking: differential responses among menthol smokers? M Lewis, Y Wang, CJ Berg Preventive medicine 65, 47-51, 2014 | 21 | 2014 |
| Season ticket buyer value and secondary market options M Lewis, Y Wang, C Wu Marketing Science 38 (6), 973-993, 2019 | 20 | 2019 |
| Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands Y Wang, M Lewis, V Singh Journal of Marketing 85 (3), 150-167, 2021 | 17 | 2021 |
| Cashing out retirement savings at job separation Y Wang, M Zhai, JG Lynch Jr Marketing Science 42 (4), 679-703, 2023 | 12 | 2023 |
| An exploratory analysis of cigarette price premium, market share and consumer loyalty in relation to continued consumption versus cessation in a national US panel M Lewis, Y Wang, Z Cahn, CJ Berg BMJ open 5 (11), e008796, 2015 | 7 | 2015 |
| Generous to a Fault? The Effect of Generosity of Employers' Retirement Plan Contributions on Leakage from Cashing Out at Job Separation Y Wang SSRN, 2020 | 2 | 2020 |
| Examining e-cigarette purchases and cessation in a consumer panel of smokers Z Cahn, R Haardörfer, M Lewis, Y Wang, CJ Berg Journal of smoking cessation 14 (1), 32-41, 2019 | 2 | 2019 |
| Examining E-Cigarette Purchases and Cessation in a Consumer Panel of Smokers–CORRIGENDUM Z Cahn, R Haardörfer, M Lewis, Y Wang, CJ Berg Journal of Smoking Cessation 15 (2), 118-118, 2020 | | 2020 |
