| Engaging in digital piracy of movies: a theory of planned behaviour approach I Phau, A Lim, J Liang, M Lwin Internet Research 24 (2), 246-266, 2014 | 109 | 2014 |
| Effective advertising appeals for websites of small boutique hotels M Lwin, I Phau Journal of Research in interactive Marketing 7 (1), 18-32, 2013 | 109 | 2013 |
| Moderating role of religious beliefs on attitudes towards charities and motivation to donate M Teah, M Lwin, I Cheah Asia Pacific Journal of Marketing and Logistics 26 (5), 738-760, 2014 | 102 | 2014 |
| Conceptualising luxury brand attachment: scale development and validation AS Shimul, I Phau, M Lwin Journal of Brand Management 26, 675-690, 2019 | 82 | 2019 |
| An exploratory study of existential guilt appeals in charitable advertisements M Lwin, I Phau Journal of Marketing Management 30 (13-14), 1467-1485, 2014 | 80 | 2014 |
| Examining the moderating role of rational-versus emotional-focused websites: The case of boutique hotels M Lwin, I Phau, YA Huang, A Lim Journal of Vacation Marketing 20 (2), 95-109, 2014 | 66 | 2014 |
| The role of religious leaders on digital piracy attitude and intention R Casidy, I Phau, M Lwin Journal of Retailing and Consumer Services 32, 244-252, 2016 | 64 | 2016 |
| Anticipated consumer guilt: An investigation into its antecedents and consequences for fair-trade consumption J Lindenmeier, M Lwin, H Andersch, I Phau, AK Seemann Journal of Macromarketing 37 (4), 444-459, 2017 | 52 | 2017 |
| Charitable donations: empirical evidence from Brunei M Lwin, I Phau, A Lim Asia-Pacific Journal of Business Administration 5 (3), 215-233, 2013 | 42 | 2013 |
| Religiosity and digital piracy: An empirical examination R Casidy, I Phau, M Lwin Services Marketing Quarterly 37 (1), 1-13, 2016 | 38 | 2016 |
| Pirating Pirates of the Caribbean: The curse of cyberspace I Phau, M Teah, M Lwin Journal of Marketing Management 30 (3-4), 312-333, 2014 | 38 | 2014 |
| An investigation of the characteristics of Australian charitable donors M Lwin, I Phau, A Lim Journal of Nonprofit & Public Sector Marketing 26 (4), 372-389, 2014 | 34 | 2014 |
| Investigating the role of religiosity as a deterrent against digital piracy R Casidy, M Lwin, I Phau Marketing Intelligence & Planning 35 (1), 62-80, 2017 | 31 | 2017 |
| Personality attributes of botanic parks and their effects on visitor attitude and behavioural intentions VA Quintal, M Lwin, I Phau, S Lee Journal of Vacation Marketing 25 (2), 176-192, 2019 | 22 | 2019 |
| Characteristics of charitable donors in Australia M Lwin, I Phau Recent Advances in Retailing and Services Science conference proceedings, 2010 | 12 | 2010 |
| Exploring existential guilt appeals in the context of charitable advertisements M Lwin, I Phau Proceedings of Australian and New Zealand Marketing Academy conference 2008, 2008 | 10 | 2008 |
| Perceived service quality in HRI: applying the SERVBOT framework I Kharub, M Lwin, A Khan, O Mubin Frontiers in Robotics and AI 8, 746674, 2021 | 9 | 2021 |
| The role of guilt appeals on donation behavior M Lwin, I Phau Advances in global management development, 299-303, 2011 | 9 | 2011 |
| Facilitating conditions and social factors as predictors of attitudes and intentions to illegally download I Phau, M Teah, M Lwin Australian and New Zealand marketing academy conference proceedings, 1-8, 2009 | 9 | 2009 |
| Festival personality and how it influences visitor attitude and intention V Quintal, M Lwin, I Phau, A Sood Event Management 24 (6), 665-684, 2020 | 7 | 2020 |
