Edward Rigdon
Edward Rigdon
Marketing RoundTable Professor, Georgia State University
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Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆
C Mathwick, N Malhotra, E Rigdon
Journal of retailing 77 (1), 39-56, 2001
Editor's comments: an update and extension to SEM guidelines for administrative and social science research
D Gefen, EE Rigdon, D Straub
MIS quarterly, iii-xiv, 2011
Play, flow, and the online search experience
C Mathwick, E Rigdon
Journal of consumer research 31 (2), 324-332, 2004
Rethinking partial least squares path modeling: In praise of simple methods
EE Rigdon
Long range planning 45 (5-6), 341-358, 2012
The effect of dynamic retail experiences on experiential perceptions of value: an Internet and catalog comparison
C Mathwick, NK Malhotra, E Rigdon
Journal of retailing 78 (1), 51-60, 2002
CFI versus RMSEA: A comparison of two fit indexes for structural equation modeling
EE Rigdon
Structural Equation Modeling: A Multidisciplinary Journal 3 (4), 369-379, 1996
On comparing results from CB-SEM and PLS-SEM: Five perspectives and five recommendations
EE Rigdon, M Sarstedt, CM Ringle
Marketing: ZFP–Journal of Research and Management 39 (3), 4-16, 2017
Choosing PLS path modeling as analytical method in European management research: A realist perspective
EE Rigdon
European Management Journal 34 (6), 598-605, 2016
Structural equation modeling
EE Rigdon
Modern methods for business research, 251-294, 1998
A comparative review of interaction and nonlinear modeling
EE Rigdon, RE Schumacker, W Wothke
Interaction and nonlinear effects in structural equation modeling, 1-16, 2017
Structural modeling of heterogeneous data with partial least squares
EE Rigdon, CM Ringle, M Sarstedt
Review of marketing research, 255-296, 2010
Rethinking partial least squares path modeling: breaking chains and forging ahead
EE Rigdon
Long range planning 47 (3), 161-167, 2014
A necessary and sufficient identification rule for structural models estimated in practice
EE Rigdon
Multivariate behavioral research 30 (3), 359-383, 1995
The performance of the polychoric correlation coefficient and selected fitting functions in confirmatory factor analysis with ordinal data
EE Rigdon, CE Ferguson Jr
Journal of marketing research 28 (4), 491-497, 1991
Customer orientation and salesperson performance
ME Cross, TG Brashear, EE Rigdon, DN Bellenger
European Journal of Marketing 41 (7/8), 821-835, 2007
Predictive validity and formative measurement in structural equation modeling: Embracing practical relevance
JM Becker, A Rai, E Rigdon
Assessing heterogeneity in customer satisfaction studies: across industry similarities and within industry differences
EE Rigdon, CM Ringle, M Sarstedt, SP Gudergan
Measurement and Research Methods in International Marketing, 169-194, 2011
Proportional structural effects of formative indicators
GR Franke, KJ Preacher, EE Rigdon
Journal of Business Research 61 (12), 1229-1237, 2008
Beyond the dyad: electronic commerce and network perspectives in industrial marketing management
AL Borders, WJ Johnston, EE Rigdon
Industrial Marketing Management 30 (2), 199-205, 2001
Partial least squares path modeling
EE Rigdon
Structural equation modeling: A second course 2, 81-116, 2013
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