| Value chains in health care DA Pitta, MV Laric Journal of Consumer Marketing 21 (7), 451-464, 2004 | 138 | 2004 |
| Customers' relational models as determinants of customer engagement value V D. Kaltcheva, A Patino, M V. Laric, D A. Pitta, N Imparato Journal of Product & Brand Management 23 (1), 55-61, 2014 | 94 | 2014 |
| Consumer (mis) perceptions and usage of third party certification marks, 1972 and 1980: did public policy have an impact? MV Laric, D Sarel Journal of marketing 45 (3), 135-142, 1981 | 82 | 1981 |
| Consumer concerns for healthcare information privacy: A comparison of US and Canadian perspectives MV Laric, DA Pitta, LP Katsanis Research in Healthcare Financial Management 12 (1), 93, 2009 | 76 | 2009 |
| Privacy and one‐to‐one marketing: resolving the conflict DA Pitta, F Franzak, M Laric Journal of Consumer Marketing 20 (7), 616-628, 2003 | 50 | 2003 |
| A framework for strategic industrial pricing SC Jain, MV Laric Industrial Marketing Management 8 (1), 75-80, 1979 | 43 | 1979 |
| Pricing strategies in industrial markets MV Laric European Journal of Marketing 14 (5/6), 303-321, 1980 | 24 | 1980 |
| The role of integrated marketing communications in sustainability marketing MV Laric, PM Lynagh American Society of Business and Behavioral Sciences 17 (1), 108-119, 2010 | 20 | 2010 |
| Preserving patient privacy in the quest for health care economies MV Laric, DA Pitta Journal of Consumer Marketing 26 (7), 477-486, 2009 | 16 | 2009 |
| Cracking open the black box of the business incubation process: creating mutually beneficial relationships between incubators and entrepreneurs JA Azriel, MV Laric United States Association for Small Business and Entrepreneurship …, 2008 | 10 | 2008 |
| A model for purchasing strategy SC Jain, MV Laric Journal of Purchasing and Materials Management 15 (3), 2-7, 1979 | 10 | 1979 |
| Toward greater responsiveness in marketing education: A social marketing framework MV Laric, LR Tucker Journal of Marketing Education 4 (3), 8-13, 1982 | 9 | 1982 |
| A conceptual paradigm for internet and search engine marketing A Ashley, MV Laric, PM Lynagh, CA Vollmer Journal of Applied Business Research (JABR) 24 (4), 2008 | 6 | 2008 |
| Marketing Productivity Analysis: Strategic Implications for Consumer Services D Hempel, MV Laric Conceptual and Theoretical Developments in Marketing, editors OC Ferrell …, 1979 | 5 | 1979 |
| The new marketing, IMC and the role of online promotion MV Laric, PM Lynagh Proc. ASBBS 16 (1), 2009 | 4 | 2009 |
| LOTUS 1-2-3 for Marketing and Sales MV Laric, MR Stiff Prentice Hall Professional Technical Reference, 1984 | 4 | 1984 |
| Internet marketing and customer relationships management: A two step communication strategy MV Laric, PM Lynagh Northeast Decision Sciences Institute Proceedings, 361-366, 2008 | 3 | 2008 |
| A pharmaceutical marketing plan for the 21st century: sociopolitical environment as a marketing factor FB Palumbo, MV Laric Journal of Pharmaceutical Marketing & Management 10 (2-3), 121-130, 1996 | 3 | 1996 |
| Vertical performance management: Strategic implications for financial service D Hempel, MV Laric, L Mandell Journal of Economics and Business 34 (1), 13-19, 1982 | 3 | 1982 |
| The product manager: no longer on trial J Duker, M Laric American Marketing Association Proceedings 47, 93-6, 1981 | 3 | 1981 |
Dennis PittaUniversity of Baltimoreยืนยันอีเมลแล้วที่ ubalt.edu
