Get my own profile
Public access
View all1 article
0 articles
available
not available
Based on funding mandates
Co-authors
P.C. VerhoefProfessor of MarketingVerified email at rug.nl- Thorsten Hennig-ThurauUniversity of MuensterVerified email at wiwi.uni-muenster.de
- Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, GermanyVerified email at wiwi.uni-frankfurt.de
- Arvind RangaswamyPenn State UniversityVerified email at psu.edu
- Edward C MalthouseNorthwestern University: integrated marketing communications, industrial engineering and mgmt sciVerified email at northwestern.edu
- Sarah DiefenbachLudwig-Maximilians-UniversityVerified email at lmu.de
- Benjamin MuellerProfessor for Digital Business, University of BremenVerified email at uni-bremen.de
- Felix EggersCOPENHAGEN BUSINESS SCHOOLVerified email at cbs.dk
- Jochen WirtzNational University of SingaporeVerified email at nus.edu.sg
- Florian PallasControlExpert GmbHVerified email at controlexpert.com
- Werner J. ReinartzProfessor of Marketing, Vice Rector at the Univ. of CologneVerified email at uni-koeln.de
- Lisa E. BoltonProfessor of Marketing, The Pennsylvania State UniversityVerified email at psu.edu
- Niels HoltropAssistant Professor, Maastricht UniversityVerified email at maastrichtuniversity.nl
- Wayne D. HoyerProfessor of Marketing, University of Texas at AustinVerified email at mccombs.utexas.edu
- Harley KrohmerChairman Institute of Marketing, University of Bern, SwitzerlandVerified email at imu.unibe.ch
Follow
Lara Lobschat
Assistant Professor of Marketing, Maastricht University
Verified email at maastrichtuniversity.nl