| Understanding Generation Y and their use of social media: a review and research agenda RN Bolton, A Parasuraman, A Hoefnagels, N Migchels, S Kabadayi, ... Journal of service management 24 (3), 245-267, 2013 | 2490 | 2013 |
| When can a photo increase credit? The impact of lender and borrower profiles on online peer-to-peer loans L Gonzalez, YK Loureiro Journal of Behavioral and Experimental Finance 2, 44-58, 2014 | 224 | 2014 |
| Conceptualizing the multiple dimensions of consumer financial vulnerability GE O'Connor, CE Newmeyer, NYC Wong, JB Bayuk, LA Cook, ... Journal of Business Research 100, 421-430, 2019 | 138 | 2019 |
| Suspicious minds: Exploring neural processes during exposure to deceptive advertising AW Craig, YK Loureiro, S Wood, JMC Vendemia Journal of Marketing Research 49 (3), 361-372, 2012 | 111 | 2012 |
| Competition against common sense: insights on peer-to-peer lending as a tool to allay financial exclusion Y Komarova Loureiro, L Gonzalez International Journal of Bank Marketing 33 (5), 605-623, 2015 | 68 | 2015 |
| Who needs a reason to indulge? Happiness following reason-based indulgent consumption FE Petersen, HJ Dretsch, YK Loureiro International Journal of Research in Marketing 35 (1), 170-184, 2018 | 53 | 2018 |
| Enabling and cultivating wiser consumption: The roles of marketing and public policy LK Ozanne, J Stornelli, MG Luchs, DG Mick, J Bayuk, M Birau, S Chugani, ... Journal of Public Policy & Marketing 40 (2), 226-244, 2021 | 39 | 2021 |
| Customer value creation in multichannel systems: The interactive effect of integration quality and multichannel complexity S Kabadayi, YK Loureiro, M Carnevale Journal of Creating Value 3 (1), 1-18, 2017 | 38 | 2017 |
| The case for moral consumption: examining and expanding the domain of moral behavior to promote individual and collective well-being Y Komarova Loureiro, J Bayuk, SM Tignor, GY Nenkov, S Baskentli, ... Journal of Public Policy & Marketing 35 (2), 305-322, 2016 | 38 | 2016 |
| Businesses Beware: Consumer Immoral Retaliation in Response to Perceived Moral Violations by Companies Y Komarova Loureiro, KL Haws, WO Bearden Journal of Service Research, 1094670517738366, 2017 | 36 | 2017 |
| Customer value creation for risky products: The role of brand trust and trusting beliefs M Carnevale, YK Loureiro, S Kabadayi Journal of Creating Value 4 (1), 1-21, 2018 | 33 | 2018 |
| Positive affect and malleable mental accounting: an investigation of the role of positive affect in flexible expense categorization and spending YK Loureiro, KL Haws Psychology & Marketing 32 (6), 670-677, 2015 | 29 | 2015 |
| Is share of wallet exclusively about making customers happy or having more customers? Exploring the relationship between satisfaction and double jeopardy A Buoye, Y Komarova Loureiro, S Kabadayi, MG Nejad, TL Keiningham, ... Journal of Service Management 27 (4), 434-459, 2016 | 11 | 2016 |
| Transforming business education through social innovation: From exalting heroes to engaging our humanity L Aksoy, H Jazaieri, YK Loureiro, K Milligan, J Nesteruk, R Sisodia Humanistic Management Journal 4, 239-259, 2019 | 10 | 2019 |
| Neural Correlates of Ad Deception Detection: A Bold Imaging Study A Craig, Y Komarova, S Wood, J Vendemia ACR North American Advances, 2009 | 6 | 2009 |
| The chain of effects from customer satisfaction to customer profitability TL Keiningham, L Aksoy, YA Komarova, M Nejad Handbook of research on customer equity in marketing, 265-282, 2015 | 3 | 2015 |
| Exploring customer engagement tensions when pursuing responsible business practices AS Gallan, D Hildebrand, Y Komarova, D Rubin, R Shay Journal of Service Management, 2024 | 1 | 2024 |
| In pursuit of luxury: Anterior cingulate cortex activation in response to luxury brands depends on goal-congruent cues A Craig, HM Johnson, S Wood, Y Komarova ACR North American Advances, 2011 | 1 | 2011 |
| The Impact of Positive Affect on Cognitive Decision Making Strategies: the Case of Mental Accounting Y Komarova, K Haws, A Cheema ACR North American Advances, 2010 | 1 | 2010 |
| Punishing the guilty and the guiltless: An investigation of consumer deviance inspired by company wrongdoing YA Komarova University of South Carolina, 2010 | 1 | 2010 |
David SolnetProfessor of Service Management and Service WorkVerified email at uq.edu.au
