| Factors influencing organization commitment: Internal marketing orientation, external marketing orientation, and subjective well-being SA Schulz, T Martin, HM Meyer Journal of management development 36 (10), 1294-1303, 2017 | 82 | 2017 |
| Unmet expectations in health care settings: Experiences of transgender and gender diverse adults in the Central Great Plains HM Meyer, R Mocarski, NR Holt, DA Hope, RE King, N Woodruff Qualitative health research 30 (3), 409-422, 2020 | 67 | 2020 |
| Reference group influence in consumer role rehearsal narratives H Schulz Qualitative Market Research 18 (2), 210-229, 2015 | 60 | 2015 |
| The rise of transgender and gender diverse representation in the media: Impacts on the population R Mocarski, R King, S Butler, NR Holt, TZ Huit, DA Hope, HM Meyer, ... Communication, culture & critique 12 (3), 416-433, 2019 | 56 | 2019 |
| The provider perspective on behavioral health care for transgender and gender nonconforming individuals in the Central Great Plains: A qualitative study of approaches and needs. NR Holt, DA Hope, R Mocarski, H Meyer, R King, N Woodruff American Journal of Orthopsychiatry 90 (1), 136, 2020 | 43 | 2020 |
| Exploring dramaturgy in consumer research H Schulz Journal of Research for Consumers 21, 1-25, 2012 | 34 | 2012 |
| Managed earnings: The negative impact of marketer’s discretionary advertising expenditures on firm performance HM Meyer, NU Ujah Marketing Intelligence & Planning 35 (2), 192-204, 2017 | 21 | 2017 |
| Bridging the gap between practice guidelines and the therapy room: Community-derived practice adaptations for psychological services with transgender and gender diverse adults … DA Hope, NR Holt, N Woodruff, R Mocarski, HM Meyer, JA Puckett, J Eyer, ... Professional Psychology: Research and Practice 53 (4), 351, 2022 | 17 | 2022 |
| Liquor advertising and consumption in the United States: 1971-2008 G Wilcox, K Kacey, H Schulz International Journal of Advertising, 2012 | 15 | 2012 |
| Consumer interpretation of brand prominence signals: insights for a broadened typology HM Meyer, D Manika Journal of Consumer Marketing 34 (4), 349-358, 2017 | 14 | 2017 |
| Individual differences in online consumer behaviors in relation to brand prominence H Schulz, B Dority, S Schulz Journal of Interactive Advertising 15 (1), 1-15, 2015 | 10 | 2015 |
| Keeping the Promise of Community-Based Participatory Research: Integrating Applied Critical Rhetorical Methods to Amplify the Community's Voice for Trial Development. RA Mocarski, JC Eyer, DA Hope, HM Meyer, NR Holt Journal of Community Engagement & Scholarship 13 (1), 2020 | 6 | 2020 |
| Dramaturgy of a campaign: Viewing the advertising agency process as a theatrical production HM Meyer, SA Schulz Journal of Promotion Management 23 (4), 504-520, 2017 | 6 | 2017 |
| Psychological capital intervention: A potential tool for improving organizational commitment in sales organizations S Schulz, H Schulz, M Yeagley Journal of Applied Marketing Theory 5 (2), 36-47, 2014 | 6 | 2014 |
| Transgender and gender diverse consumers on navigating the stigmatized process of gender affirmation in the Central Plains USA HM Meyer, R Mocarski, NR Holt, DA Hope, N Woodruff Qualitative Market Research: An International Journal 26 (3), 185-213, 2023 | | 2023 |
| Generational Differences in Consumer Decision-Making Constructs H Meyer, C Murphy | | 2022 |
