| An investigation of marketing capabilities and social enterprise performance in the UK and Japan G Liu, TY Eng, S Takeda Entrepreneurship theory and practice 39 (2), 267-298, 2015 | 228 | 2015 |
| An analysis of cause-related marketing implementation strategies through social alliance: Partnership conditions and strategic objectives G Liu, WW Ko Journal of business ethics 100, 253-281, 2011 | 173 | 2011 |
| Organizational learning and marketing capability development: A study of the charity retailing operations of British social enterprise G Liu, WW Ko Nonprofit and Voluntary Sector Quarterly 41 (4), 580-608, 2012 | 161 | 2012 |
| Employee participation in cause-related marketing strategies: A study of management perceptions from British consumer service industries G Liu, C Liston-Heyes, WW Ko Journal of Business Ethics 92, 195-210, 2010 | 145 | 2010 |
| Strategic orientation and social enterprise performance G Liu, S Takeda, WW Ko Nonprofit and Voluntary Sector Quarterly 43 (3), 480-501, 2014 | 120 | 2014 |
| The transformation from traditional nonprofit organizations to social enterprises: An institutional entrepreneurship perspective WW Ko, G Liu Journal of business ethics 171 (1), 15-32, 2021 | 110 | 2021 |
| Managing employee attention and internal branding G Liu, WW Ko, C Chapleo Journal of Business Research 79, 1-11, 2017 | 98 | 2017 |
| Environmental strategy and competitive advantage: The role of small‐and medium‐sized enterprises' dynamic capabilities WW Ko, G Liu Business Strategy and the Environment 26 (5), 584-596, 2017 | 95 | 2017 |
| The role of internal branding in nonprofit brand management: An empirical investigation G Liu, C Chapleo, WW Ko, IK Ngugi Nonprofit and Voluntary Sector Quarterly 44 (2), 319-339, 2015 | 81 | 2015 |
| The nature of the co-evolutionary process: complex product development in the mobile computing industry’s business ecosystem G Liu, K Rong Group & Organization Management 40 (6), 809-842, 2015 | 79 | 2015 |
| Impacts of instrumental versus relational centered logic on cause-related marketing decision making G Liu Journal of business ethics 113, 243-263, 2013 | 76 | 2013 |
| Social alliance and employee voluntary activities: A resource-based perspective G Liu, WW Ko Journal of Business Ethics 104, 251-268, 2011 | 74 | 2011 |
| Cause-related marketing in the retail and finance sectors: An exploratory study of the determinants of cause selection and nonprofit alliances C Liston-Heyes, G Liu Nonprofit and Voluntary Sector Quarterly 39 (1), 77-101, 2010 | 74 | 2010 |
| Understanding the process of knowledge spillovers: Learning to become social enterprises WW Ko, G Liu Strategic entrepreneurship journal 9 (3), 263-285, 2015 | 72 | 2015 |
| Strategic direction of corporate community involvement G Liu, TY Eng, WW Ko Journal of Business Ethics 115, 469-487, 2013 | 69 | 2013 |
| The role of relationally embedded network ties in resource acquisition of British nonprofit organizations TY Eng, CYG Liu, YK Sekhon Nonprofit and Voluntary Sector Quarterly 41 (6), 1092-1115, 2012 | 69 | 2012 |
| Perceptions of HR practices on job motivation and work-life balance: Mixed drives and outcomes in a labor-intensive sector HTM Bui, G Liu, S Footner International Journal of Manpower 37 (6), 1004-1023, 2016 | 63 | 2016 |
| How information technology assimilation promotes exploratory and exploitative innovation in the small‐and medium‐sized firm context: the role of contextual ambidexterity and … WW Ko, G Liu Journal of product innovation management 36 (4), 442-466, 2019 | 60 | 2019 |
| A study of non-profit organisations in cause-related marketing: Stakeholder concerns and safeguarding strategies C Liston-Heyes, G Liu European Journal of Marketing 47 (11/12), 1954-1974, 2013 | 59 | 2013 |
| Social entrepreneurial passion and social innovation performance WW Ko, G Liu, WT Wan Yusoff, CR Che Mat Nonprofit and Voluntary Sector Quarterly 48 (4), 759-783, 2019 | 55 | 2019 |
