| Marketing research AC Burns Pearson Education India, 2007 | 2615 | 2007 |
| Crowdsourcing and its application in marketing activities P Whitla Contemporary Management Research 5 (1), 2009 | 711 | 2009 |
| How negative celebrity publicity influences consumer attitudes: The mediating role of moral reputation L Zhou, P Whitla Journal of Business Research 66 (8), 1013-1020, 2013 | 267 | 2013 |
| Global strategies in the international hotel industry P Whitla, PGP Walters, H Davies International Journal of Hospitality Management 26 (4), 777-792, 2007 | 182 | 2007 |
| Global strategy in the international advertising industry PGP Walters, P Whitla, H Davies International Business Review 17 (3), 235-249, 2008 | 33 | 2008 |
| The use of global strategies by British construction firms P Whitla, P Walters, H Davies Construction Management and Economics 24 (9), 945-954, 2006 | 29 | 2006 |
| Integrating ethics into international business teaching: challenges and methodologies in the Greater China context P Whitla Journal of Teaching in International Business 22 (3), 168-184, 2011 | 17 | 2011 |
| How LMX and marketing capabilities guide and motivate customer-facing employees’ learning AHK Wong, CX Wu, P Whitla, RS Snell Journal of business Research 138, 161-169, 2022 | 15 | 2022 |
| The analysis of East Asian competitiveness: Lessons from the Hong Kong experience H Davies, P Whitla, P Kwok Asia Pacific Business Review 2 (2), 1-22, 1995 | 7 | 1995 |
| The competitiveness of Hong Kong's domestic manufacturing operations P WHITLA, H DAVIES China business: context and issues, 37-64, 1995 | 7 | 1995 |
| Europe’s role in the transfer of technology to China P Whitla, H Davies Trade and Investment in China, 114-129, 2002 | 5 | 2002 |
| Technology transfers to China: the experience to date H DAVIES, P WHITLA China business: context and issues, 190-214, 1995 | 5 | 1995 |
| Japanese and overseas Chinese investment in the Chinese economic area P Whitla, H Davies JETRO China Newsletter 125, 20-24, 1996 | 4 | 1996 |
| Globalisation in service industries P Whitla Hong Kong Polytechnic University (Hong Kong), 2003 | 3 | 2003 |
| The competitive position of Hong Kong P Whitla Manchester Business School, MBA, 1991 | 3 | 1991 |
| A ‘Hidden Champion’in Hong Kong’s banking sector: the case of Hang Seng Bank P Wong, PK Ip, BR Barnes, PA Whitla Asia Pacific Business Review, 1-23, 2024 | | 2024 |
| Integrating a liberal arts approach into an undergraduate business programme: lessons from a university in Hong Kong RS SIMMONS, P WHITLA | | 2021 |
| The Impact of South-South FDI: Knowledge Spillovers from Chinese FDI to local firms P Vicheth, P Whitla, C Chow The Hang Seng University of Hong Kong Business Review 2 (1), 5-12, 2019 | | 2019 |
| Unleashing the Dynamics of Product-Market Ambidexterity for Seizing on International Opportunities Among Emerging Economy Firms L ZHOU, B BARNES, P WHITLA Academy of Marketing Conference 2019: When you tire of marketing you tire of …, 2019 | | 2019 |
| 文學院, 商學院及社會科學學院課程簡介= Centralised introduction session (Faculty of Arts, Business and Social Sciences) YM LEUNG, P WHITLA, WH YUEN | | 2018 |
