| Relationships between service quality and behavioral outcomes: A study of private bank customers in Germany U Yavas, M Benkenstein, U Stuhldreier International journal of bank marketing 22 (2), 144-157, 2004 | 379 | 2004 |
| Sport stadium atmosphere: Formative and reflective indicators for operationalizing the construct S Uhrich, M Benkenstein Journal of Sport Management 24 (2), 211-237, 2010 | 283 | 2010 |
| Dienstleistungsqualtiät: Ansätze zur Messung und Implikationen für die Steuerung M Benkenstein na, 1993 | 264 | 1993 |
| When good WOM hurts and bad WOM gains: The effect of untrustworthy online reviews T Reimer, M Benkenstein Journal of Business research 69 (12), 5993-6001, 2016 | 258 | 2016 |
| Physical and social atmospheric effects in hedonic service consumption: customers' roles at sporting events S Uhrich, M Benkenstein The Service Industries Journal 32 (11), 1741-1757, 2012 | 231 | 2012 |
| Strategisches Marketing: ein wettbewerbsorientierter Ansatz M Benkenstein, C Brock Kohlhammer Verlag, 2021 | 174 | 2021 |
| How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior S Curth, S Uhrich, M Benkenstein Journal of Services Marketing 28 (2), 147-158, 2014 | 165 | 2014 |
| Strategisches Marketing M Benkenstein, C Brock Kohlhammer, 2021 | 161 | 2021 |
| Altruistic eWOM marketing: More than an alternative to monetary incentives T Reimer, M Benkenstein Journal of Retailing and Consumer Services 31, 323-333, 2016 | 156 | 2016 |
| Typologisierung von Dienstleistungen M Benkenstein, J Güthoff Zeitschrift fur Betriebswirtschaft 66, 1493-1510, 1996 | 152 | 1996 |
| Entscheidungsorientiertes Marketing: Eine Einführung M Benkenstein Springer-Verlag, 2013 | 147 | 2013 |
| Access-based services as substitutes for material possessions: the role of psychological ownership MP Fritze, A Marchand, AB Eisingerich, M Benkenstein Journal of Service Research 23 (3), 368-385, 2020 | 144 | 2020 |
| F & E und Marketing: eine Untersuchung zur Leistungsfähigkeit von Koordinationskonzeptionen bei Innovationsentscheidungen M Benkenstein (No Title), 1987 | 128 | 1987 |
| Der Grad vertikaler Integration als strategisches Entscheidungsproblem. Eine transaktionskostentheoretische Interpretation M Benkenstein, N Henke Die Betriebswirtschaft 53 (1), 77-91, 1993 | 106 | 1993 |
| Not just for the recommender: How eWOM incentives influence the recommendation audience T Reimer, M Benkenstein Journal of Business Research 86, 11-21, 2018 | 100 | 2018 |
| Besonderheiten des Innovationsmanagements in Dienstleistungsunternehmungen M Benkenstein Handbuch Dienstleistungsmanagement: Von der strategischen Konzeption zur …, 1998 | 90 | 1998 |
| Emotional and cognitive antecedents of customer satisfaction in leisure services: the case of the Rostock Zoo M Benkenstein, U Yavas, D Forberger Journal of Hospitality & Leisure Marketing 10 (3-4), 173-184, 2003 | 78 | 2003 |
| Communicating CSR-linked sponsorship: Examining the influence of three different types of message sources T Flöter, M Benkenstein, S Uhrich Sport Management Review 19 (2), 146-156, 2016 | 75 | 2016 |
| The effects of overall similarity regarding the customer-to-customer-relationship in a service context AD Brack, M Benkenstein Journal of Retailing and Consumer Services 19 (5), 501-509, 2012 | 69 | 2012 |
| Responses to other similar customers in a service setting–analyzing the moderating role of perceived performance risk A Dorothea Brack, M Benkenstein Journal of Services Marketing 28 (2), 138-146, 2014 | 66 | 2014 |
