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Richard Heiens
Richard Heiens
Verified email at uscb.edu
Title
Cited by
Cited by
Year
Market orientation: toward an integrated framework
RA Heiens
Academy of Marketing Science Review 1 (1), 1-4, 2000
2162000
Subjective age: A test of five hypotheses
RE Goldsmith, RA Heiens
The gerontologist 32 (3), 312-317, 1992
1921992
The contribution of product quality to competitive advantage: impacts on systematic variance and unexplained variance in returns
M Kroll, P Wright, RA Heiens
Strategic Management Journal 20 (4), 375-384, 1999
1841999
The contribution of intangible assets and expenditures to shareholder value
RA Heiens, RT Leach, LC McGrath
Journal of Strategic Marketing 15 (2-3), 149-159, 2007
842007
Categories of customer loyalty: An application of the customer loyalty classification framework in the fast food hamburger market
RA Heiens, LP Pleshko
Journal of Food Products Marketing 3 (1), 1-12, 1996
731996
Customer satisfaction and loyalty in the Kuwaiti retail services market: why are satisfied buyers not always loyal buyers?
LP Pleshko, RA Heiens
The International Review of Retail, Distribution and Consumer Research 25 (1 …, 2015
572015
A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to profit performance?
RA Heiens, LP Pleshko
Management and Marketing 6 (1), 19, 2011
502011
The contemporary product-market strategy grid and the link to market orientation and profitability
LP Pleshko, RA Heiens
Journal of Targeting, Measurement and Analysis for Marketing 16, 108-114, 2008
482008
Two-way interactive television: An emerging technology for university level business school instruction
RA Heiens, DB Hulse
Journal of Education for Business 72 (2), 74-77, 1996
381996
The impact of strategic consistency on market share and ROA
L P. Pleshko, R A. Heiens, P Peev
International Journal of Bank Marketing 32 (3), 176-193, 2014
322014
A contingency theory approach to market orientation and related marketing strategy concepts: does fit relate to share performance?
LP Pleshko, RA Heiens
Academy of Banking Studies Journal 10 (1), 2011
202011
A comparison of the relationship marketing outcomes of SMEs vs large enterprises in the Kuwait fast food industry
RA Heiens, LP Pleshko, AA Ahmed
British food journal 121 (10), 2442-2453, 2019
172019
Finding the optimal social media marketing mix to drive customer attraction and sales performance: An exploratory study
R Narayanaswamy, RA Heiens
International Journal of Electronic Marketing and Retailing 13 (1), 65-82, 2022
162022
EXAMINING THE EFFECTS OF STRATEGIC MARKETING INITIATIVE AND FIRST-MOVER EFFORTS ON MARKET SHARE PERFORMANCE.
R Heiens, L Pleshko, R Leach
Marketing Management Journal 14 (1), 2004
162004
The market share impact of the fit between market leadership efforts and overall strategic aggressiveness
LP Pleshko, RA Heiens
Business and Economics Research Journal 3 (3), 1, 2012
152012
Customer-focus or competitor-focus? A financial services example
LP Pleshko, RA Heiens
Journal of Professional Services Marketing 20 (2), 19-32, 2000
142000
The impact of intangible assets and expenditures on holding period returns in the pharmaceutical industry
RA Heiens, LC McGrath, RT Leach
Journal of medical marketing 8 (2), 151-158, 2008
132008
A preliminary examination of patient loyalty: an application of the customer loyalty classification framework in the health care industry
RA Heiens, LP Pleshko
Journal of Hospital Marketing 11 (2), 105-114, 1996
131996
Beware the Internet panacea: how tried and true strategy got sidelined
LC McGrath, RA Heiens
Journal of Business Strategy 24 (6), 24-28, 2003
112003
Using direct observation to examine the relationship between religiosity, demographics, and consumption in a Middle Eastern retail services setting
RA Heiens, LP Pleshko, AA Aldousari
Journal of International Consumer Marketing 28 (4), 274-282, 2016
102016
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