| Proactive value co-creation via structural ambidexterity: Customer success management and the modularization of frontline roles B Hochstein, NN Chaker, D Rangarajan, D Nagel, NN Hartmann Journal of Service Research 24 (4), 601-621, 2021 | 58 | 2021 |
| Consumption or prosumption? A question of resources DM Nagel, JJ Cronin Jr, RL Utecht Journal of Services Marketing 32 (6), 739-754, 2018 | 28 | 2018 |
| Customer success management, customer health, and retention in B2B industries B Hochstein, CM Voorhees, AB Pratt, D Rangarajan, DM Nagel, ... International Journal of Research in Marketing 40 (4), 912-932, 2023 | 27 | 2023 |
| Purchaser perceptions of early phase supplier relationships: The role of similarity and likeability DM Nagel, L Giunipero, H Jung, J Salas, B Hochstein Journal of Business Research 128, 174-186, 2021 | 26 | 2021 |
| The impact of implicit self-theories and loss salience on financial risk WJ Montford, RB Leary, DM Nagel Journal of Business Research 99, 1-11, 2019 | 17 | 2019 |
| Sales complexity and value appropriation: a taxonomy of sales situations D Rangarajan, B Hochstein, D Nagel, T Lyngdoh Journal of Business & Industrial Marketing 37 (11), 2298-2314, 2022 | 10 | 2022 |
| The Austrian view and value co-creation process in solution-oriented firms: A seven stage,“solution prototyping” framework CR Plouffe, D Nagel, L Bonney, B Hochstein, J Salas Journal of Marketing Theory and Practice 28 (1), 79-97, 2020 | 10 | 2020 |
| Guest editorial: Critiques and conflicts in service research: suggestions for redefining the marketing of goods and services as a business discipline J Cronin, DM Nagel Journal of Services Marketing 38 (1), 1-12, 2024 | 4 | 2024 |
| Retailing in the Digital Age: Surviving Mobile App Failure: An Abstract DM Nagel, JJ Cronin, BL Bourdeau, CD Hopkins, D Brocato Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 3 | 2019 |
| Critiques, conflicts and conceptualisations in service research J Cronin, DM Nagel Emerald, 2023 | 2 | 2023 |
| Service research: a critical review and new perspectives JJ Cronin Jr, DM Nagel Journal of Services Marketing 34 (3), 269-277, 2020 | 1 | 2020 |
| A Proposed Moderated Mediation Model of Customer Loyalty Outcomes: An Abstract JJ Cronin Jr, B Bourdeau, DM Nagel, C Hopkins Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Role of Co-creation in Consumer Assessments of Quality and Value in Service Dominated Economies and the Implications to Satisfaction and Outcome Behaviors DM Nagel | 1 | 2016 |
| The Missing Link: Where Does Value Fit in the Picture: An Abstract BL Bourdeau, J Joseph Cronin, CD Hopkins, DM Nagel, C Bourdeau Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
Bryan HochsteinUniversity of Alabama, Associate Professor of MarketingVerified email at ua.edu
