Follow
Dr. Ong Chuan Huat, CMktr, FCIM, MIMM
Dr. Ong Chuan Huat, CMktr, FCIM, MIMM
Chartered Marketer, Senior Lecturer (Marketing) at Graduate School of Business, SEGi University
Verified email at segi.edu.my - Homepage
Title
Cited by
Cited by
Year
Impact of brand experience on loyalty
CH Ong, HW Lee, T Ramayah
Journal of Hospitality Marketing & Management 27 (7), 755-774, 2018
3232018
The Role of Emotional and Rational Trust in Explaining Attitudinal and Behavioral Loyalty: An Insight Into SME Brands
CH Ong, SM Salleh, RZ Yusoff
Gadjah Mada International Journal of Business 18 (1), 1-19, 2016
552016
Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands Study
CH Ong, SM Salleh, RZ Yusoff
Asian Social Science 11 (26), 252-266, 2015
502015
Social Media Communication with Intensified Pandemic Fears: Evaluating the Relative Impact of User- and Firm-Generated Content on Brand Loyalty
HW Lee, CH Ong, PV Arumugam
Asia-Pacific Journal of Business Administration, 2022
342022
Influence of Brand Experience and Personality on Loyalty Dimensions: Evidence from Successful Malaysian SME Brands.
CH Ong, SM Salleh, RZ Yusoff
International Journal of Business and Commerce 4 (7), 51-75, 2015
312015
Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust
CH Ong, SM Salleh, RZ Yusoff
International Academic Research Journal of Business and Technology 1 (2), 58-70, 2015
152015
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
HW Lee, CH Ong, T Ramayah
International Marketing Review, 0265-1335, 2023
92023
Digital Business Model Innovation and SMEs’ Competitiveness: Insights from Malaysian SMEs
MF Teoh, NH Ahmad, HA Halim, CH Ong
Global Business and Management Research: An International Journal 14 (3s …, 2022
32022
Understanding Purchase Intention of Electric Vehicles (EV) among Gen-Z Users in China
X Ma, CH Ong, SK Vijayan
Asia Pacific Journal of Business, Humanities, & Education 6 (2), 78-99, 2021
3*2021
Online Food Delivery Service Satisfaction among University Students during COVID-19 in Klang Valley, Malaysia.
SK Vijayan, CH Ong, SC Yong
Asia Pacific Journal of Business, Humanities, & Education 5 (2), 31-56, 2020
22020
The Direct and Indirect Effects of Brand Experience, Brand Personality, and Brand Trust on Customer Loyalty Toward SME Brands: Evidence from Consumers in Malaysia
CH Ong, SM Salleh, RZ Yusoff
Contemporary Research in Brand Management (UUM Press) 1, 48-57, 2018
2*2018
Human Resource Practices and Employee Retention: The case of Maldives Smalland Medium-sizedEnterprises (SMEs)
M Hassan, CH Ong, SC Yong
Environment-Behaviour Proceedings Journal 8 (SI15), 301-308, 2023
2023
Determinants of Consumer Purchase Decision Towards Online Organic Fresh Produce in Malaysia: A Conceptual Analysis
SK Vijayan, CH Ong
Asia Pacific Journal of Business, Humanities, & Education 6 (1), 74 - 103, 2021
2021
Understanding Purchase Intention of Growing-Up Milk (GUM) for Children among Parents in Malaysia: A Stimulus-Response Approach
CH Ong, SK Vijayan, SC Yong
Asia Pacific Journal of Business, Humanities, & Education 5 (2), 57-75, 2020
2020
The Direct and Indirect Effects of Brand Trust on Attitudinal and Behavioral Loyalty toward SME Brands in Klang Valley Restaurant Sector
CH Ong
Universiti Utara Malaysia, 2016
2016
Bridging the Gap between Brand Experience and Customer Loyalty: The Mediating Role of Emotional-Based Trust
D Ong Chuan Huat, S Md Salleh, R Zien Yusoff
Salleh, Salniza and Zien Yusoff, Rushami, Bridging the Gap between Brand …, 2015
2015
The direct and indirect effects of predictor variables on attitude and behavior loyalty toward SME brands: evidence from consumers in Malaysia
CH Ong, SM Salleh, RZ Yusoff
International Conference On Business Management, 251-256, 2014
2014
The system can't perform the operation now. Try again later.
Articles 1–17