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Co-authors
Jill AverySenior Lecturer, Harvard Business SchoolVerified email at hbs.edu- John DeightonProfessor of Business Administration, Harvard Business SchoolVerified email at hbs.edu
- Michael AhearneC.T. Bauer Professor of Marketing, University of HoustonVerified email at uh.edu
- Craig ChapmanNorthwesternVerified email at kellogg.northwestern.edu
- Doug J. ChungUniversity of Texas at AustinVerified email at mccombs.utexas.edu
- Tarun KushwahaProfessor of Marketing, University of WisconsinVerified email at wisc.edu
- Barton Weitz (page created posthumo...University of FloridaVerified email at colorado.edu
- Jie ZhangDean's Professor of Marketing, University of MarylandVerified email at umd.edu
- K SudhirJames Frank Professor of Marketing, Private Enterprise and Management, Yale SOMVerified email at yale.edu
- Andrew AinslieProfessor of Marketing, University of RochesterVerified email at simon.rochester.edu
- Jeffrey P. BoichukIvey Business School at Western UniversityVerified email at ivey.ca
- Puneet ManchandaIsadore and Leon Winkelman Professor, Professor of Marketing, Ross School of Business, University ofVerified email at umich.edu
- Sridhar NarayananProfessor of Marketing, Stanford University Graduate School of BusinessVerified email at stanford.edu
- Natalie MizikJ. Gary Shansby Professor of Marketing, University of Washington Foster School of BusinessVerified email at uw.edu
- Andrew ChingProfessor, Carey Business School, Johns Hopkins UniversityVerified email at jhu.edu
- Jaap E. WieringaUniversity of GroningenVerified email at rug.nl
- Marta WosinskaThe Brookings InstitutionVerified email at brookings.edu
- Xiaojing DongMarketing, Santa Clara UniversityVerified email at scu.edu
- Ying XieProfessor of Marketing, University of Texas at DallasVerified email at utdallas.edu
- Min DingBard Professor of Marketing, Smeal College of Business, Pennsylvania State UniversityVerified email at psu.edu
