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Salmi Mohd Isa
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Service quality, client satisfaction and loyalty towards audit firms: Perceptions of Malaysian public listed companies
I Ismail, H Haron, D Nasir Ibrahim, S Mohd Isa
Managerial auditing journal 21 (7), 738-756, 2006
3622006
Muslim tourist perceived value: a study on Malaysia Halal tourism
SM Isa, PN Chin, NU Mohammad
Journal of Islamic Marketing 9 (2), 402-420, 2018
1612018
The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility
PN Chin, SM Isa, Y Alodin
Journal of Marketing Communications 26 (8), 896-912, 2020
1482020
Determining consumer purchase intentions toward counterfeit luxury goods in Malaysia
MS Ting, YN Goh, SM Isa
Asia Pacific Management Review 21 (4), 219-230, 2016
1412016
The effect of place attachment on visitors’ revisit intentions: evidence from Batam
SM Isa, S Ariyanto H & Kiumarsi
Tourism Geographies An International Journal of Tourism Space, Place and …, 2019
1272019
Factors influencing tourist visitation in marine tourism: lessons learned from FRI Aquarium Penang, Malaysia
S Mohd Isa, L Ramli
International journal of culture, tourism and hospitality research 8 (1 …, 2014
962014
Corporate Social Responsibility: What Can We Learn From The Stakeholders?
SM Isa
Procedia Social and Behavioural Sciences 65, 327-337, 2012
762012
Fundamentals of neuromarketing: what is it all about?
AA Mansor, SM Isa
Neuroscience Research Notes 3 (4), 22-28, 2020
562020
How Are Destination Image and Travel Intention Influenced by Misleading Media Coverage? Consequences of COVID-19 Outbreak in China
S Yang, SM Isa, T Ramayah
Vision 26 (1), 80-89, 2022
552022
The Effects of Destination Brand Personality on Chinese tourists' Revisit Intention to Glasgow: An Examination across Gender
S Yang, SM Isa, T Ramayah, R Blanes, S Kiumarsi
Journal of International Consumer Marketing DOI: 10.1080/08961530.2020.1717400, 2020
542020
Patients’ intent to revisit with trust as the mediating role: lessons from Penang Malaysia
S Mohd Isa, GSS Lim, PN Chin
International journal of pharmaceutical and healthcare marketing 13 (2), 140-159, 2019
492019
Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? A two-city (Auckland and Glasgow) investigation
S Yang, SM Isa, T Ramayah
Journal of Destination Marketing & Management 24, 100703, 2022
412022
Age differences in behavioral intention to use internet marketing: A comparative study between Malaysian and Taiwanese
SM Isa, KY Wong
International Journal of Business and Society 16 (3), 2015
402015
Halal vaccination purchase intention A comparative study between Muslim consumers in Malaysia and Pakistan
SNZB SM Isa, GY Nee
Journal of Islamic Marketing 12 (4), 670-688, 2021
392021
Developing an extended model of self-congruity to predict Chinese tourists' revisit intentions to New Zealand: the moderating role of gender
S Yang, SM Isa, T Ramayah, J Wen, E Goh
Asia Pacific Journal of Marketing and Logistics 34 (7), 1459-1481, 2022
372022
A theoretical framework to explain the impact of destination personality, self-congruity, and tourists’ emotional experience on behavioral intention
S Yang, S Mohd Isa, T Ramayah
Sage Open 10 (4), 2158244020983313, 2020
372020
The impact of eye tracking on neuromarketing for genuine value-added applications
AAB Mansor, SM Isa
Global Business and Management Research: An International Journal 10 (1), 1-11, 2018
362018
Marketing strategies to improve the sales of bakery products of small-medium enterprise (SMEs) in Malaysia
TJ Bagwell
International Food Research Journal 21 (6), 2101-2107, 2023
322023
Investigating the preference for green packaging in consumer product choices: A choice-based conjoint approach
SM Isa, PX Yao
Business Management Dynamics 3 (2), 84-96, 2013
312013
Islamic branding: insights from a conceptual perspective
SNZ Bukhari, SM Isa
Journal of Islamic Marketing 11 (6), 1743-1760, 2020
302020
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