| An empirical investigation of the differences in goods and services as perceived by organizational buyers RW Jackson, LA Neidell, DA Lunsford Industrial Marketing Management 24 (2), 99-108, 1995 | 227 | 1995 |
| Unique aspects of marketing industrial services RW Jackson, PD Cooper Industrial Marketing Management 17 (2), 111-118, 1988 | 219 | 1988 |
| The dissolution of ethical decision-making in organizations: A comprehensive review and model RW Jackson, CM Wood, JJ Zboja Journal of Business Ethics 116, 233-250, 2013 | 112 | 2013 |
| Food shopping and preparation: Psychographic differences of working wives and housewives RW Jackson, SW McDaniel, CP Rao Journal of Consumer Research 12 (1), 110-113, 1985 | 111 | 1985 |
| Applying a services marketing orientation to the industrial services sector PD Cooper, RW Jackson Journal of Business & Industrial Marketing 3 (2), 51-54, 1988 | 85 | 1988 |
| An expectancy theory perspective of volunteerism: the roles of powerlessness, attitude toward charitable organizations, and attitude toward helping others JJ Zboja, RW Jackson, M Grimes-Rose International Review on Public and Nonprofit Marketing 17, 493-507, 2020 | 64 | 2020 |
| Sales and sales management RW Jackson, RD Hisrich (No Title), 1996 | 47 | 1996 |
| Can retailers get higher prices for “end-of-life” inventory through online auctions? CM Wood, BL Alford, RW Jackson, OW Gilley Journal of Retailing 81 (3), 181-190, 2005 | 36 | 2005 |
| The yellow pages as an advertising tool for small businesses RW Jackson, A Parasuraman American Journal of Small Business 10 (4), 29-36, 1986 | 33 | 1986 |
| An investigation of the need for algorithmic validity J Wolfe, R Jackson Simulation & Games 20 (3), 272-291, 1989 | 31 | 1989 |
| The use of approved vendor lists RW Jackson, WM Pride Industrial Marketing Management 15 (3), 165-169, 1986 | 24 | 1986 |
| Exploring the probabilistic incentive in mail survey research SW McDaniel, RW Jackson Proceedings of the American Marketing Association Summer Educators …, 1984 | 21 | 1984 |
| Selling and sales management RD Hirsch, R Jackson Barron's Educational Series, 1993 | 20 | 1993 |
| An investigation of the need for valid business game algorithms J Wolfe, R Jackson Developments in Business Simulation and Experiential Learning: Proceedings …, 1989 | 15 | 1989 |
| Inflation‐induced adaptive behavior SW McDaniel, CP Rao, RW Jackson Psychology & Marketing 3 (2), 113-122, 1986 | 14 | 1986 |
| The marketing environment: A new paradigm RW Jackson, CM Wood Academy of Marketing Studies Journal 17 (1), 35, 2013 | 12 | 2013 |
| How multidimensional is the purchasing job? RW Jackson Journal of Purchasing and Materials Management 26 (4), 27-33, 1990 | 12 | 1990 |
| Consumer demographics and reaction to product tampering GB Jackson, RW Jackson, CE Newmiller Jr Psychology & Marketing 9 (1), 45-57, 1992 | 9 | 1992 |
| The Effect of Approved Vendor Lists on Industrial Marketing RW Jackson Advances in Business Marketing 3, 79-94, 1988 | 7 | 1988 |
| Sales & Sales Management RD Hisrich, RW Jackson Prentice Hall, 1996 | 5 | 1996 |
